15 Essential Digital Marketing Tools For An Internet Marketer

Digital marketing is a highly dynamic industry. To survive and grow in this highly competitive industry, you need to have a good knowledge of the latest tools which are used in digital marketing. The article highlights some vital digital marketing tools which you need to possess in order to handle your campaign efficiently. By using these tools, you will be able to handle to keep a track of the different metrics of your campaign and also enhance your digital marketing skills to a great extent.

If you are involved in the digital marketing industry, then you are likely to be aware that adaptation is essential for long-term growth and survival. Here are some essential digital marketing tools which you need to possess in order to handle your online campaigns with precision-

Google Keyword Planner

Google Keyword Planner is a tool which is used to look for keywords and view how a list of keywords can perform. By using this tool, you can select competitive bids and budgets for usage in your campaigns.


Bannersnack is a user-friendly cloud-based banner maker which is fully responsive banners which work well on all screen sizes, in any device.


You can use HubSpot to design, build, host and alter a site without the help of any IT team or designer.


Serpstat is a keyword research tool using which you can find out keywords and web pages which can be optimized easily in order to achieve a higher SERP ranking.


BuzzSumo is an online tool which enables users to find out the exact type of content which is popular on the basis of topic or any website.


ActiveCampaign helps businesses to design automated marketing processes to save their valuable time and generate additional revenue.


ManyChat is a social media platform which you can utilize to gain new followers, automatically share contents with them and also chat with them in order to answer their questions.

Sprout Social

Sprout Social is a tool which enables users to segment subject matter into six distinct areas-Tasks, Messages, Feeds, Discovery, Reports, and Publishing.


Slack is a team messaging application which can help you to collaborate with your teammates and keep a track of your digital marketing campaign’s schedule. Communication between people takes place via channels which are arranged on the basis of project, team, topic etc.

Google Analytics

Google Analytics is a highly useful free tool by using which you can keep a track of the traffic, conversions and other metrics of your campaign. You can also use it to determine where your best visitors are located.


Pingdom is a type of global performance and availability monitoring solution for servers, apps, and sites. It is very useful for monitoring uptime, transactions and page speed.


Feedly is a news aggregator app for various mobile devices and web browsers which operate on iOS and Android platforms. It displays blogs and content from other websites in categories.

Survey Anyplace

With the help of Survey Anyplace you can develop highly interactive quizzes, perform surveys and marketing questionnaires. Survey Anyplace is also used as a survey tool for iPad.


A buffer is a tool which can be used for managing multiple accounts across LinkedIn, Twitter and Facebook. You can also utilize it for updating your schedule.


Bitly is mainly used as an URL shortener tool to reduce lengthy links. It is also highly useful for keeping a track of popular contents. You can use it for filtering stories based on topic, location, platform, and language. By using all the tools mentioned above, it will be considerably easier for you to manage your campaign.

Author Bio: Ritu Sharma is an Online Marketing Strategist with over 9 years of professional experience. She is currently working with PageTraffic, one of Asia’s most awarded and recognized Digital Search Marketing agencies. She has spearheaded many successful SEO campaigns for PageTraffic.

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