Automation software is a wide array of software solutions specifically designed to help business owners save time, money, and effort. It can be incorporated into any part of your business operations and make them more streamlined. It allows processes within a business to be automated. Automation software can be something as simple as automated email replies, or as complex as data analytics for your sales and marketing departments.
It has a wide range of applications:
- It helps small business owners identify issues in processes.
- It helps large corporations consolidate their business processes.
- It frees up the time of employees and leaders for more important tasks.
In a world where we need more than 24 hours in a day to stay competitive, implementing automation software is the key.
Reason #1: Faster Completion
Automation software allows for the faster completion of tasks. Henry Ford was a leader in implementing automated processing to speed up manufacturing. With his introduction of the assembly line into the automobile industry, Ford created a human run automation process which dramatically cut his production time and associated costs. His profits skyrocketed so much that he could raise salaries to all of his workers, he eliminated a great deal of human error in the process and even made working conditions safer. From there, automation processes spread like wildfire to other industries.
Social media marketing tools are one type of automation software that is often used today. Putting social media posts or blog posts on a scheduling system will not only allow your posting to remain consistent, but it will free up your creative teams time. This will bolster the creative process and allow your team to create a large backlog of content.
Email automation is another common use of such software solutions today. Once the initial content is created, newsletters, customer leads, and other automatic replies can be sent out on the automated system that is triggered based on user behavior – it will send a different reply when the user signs up, makes their first order, joins your loyalty program, and so on.
Reason #2: Cost Reduction
First and foremost, automation software cuts cost. While establishing automation software within your system will initially require an investment, this investment pays for itself quickly.
Investing in data analytics automation will give you access to analytics reports that allow your business management to see where they can cut costs, optimize processes, and find new strategies that bring in more revenue.
While the software itself does not bring in revenue in this case, it creates an environment that your management can monitor and apply changes.
Reason #3: Better Business Process
Data analytics allow management members the opportunity to oversee the numbers coming out of each department. They can then look at where quotas are high and where quotas are low to see which employees are in charge of those areas. Management leaders are then able to make leadership adjustments within the department to ensure the most productive environment is being fostered.
Changes in marketing strategy, training, and even positions can all be inspired by the numbers shown through data analytics. This will allow business processes optimization, and you can rest assured that your employees are earning their salaries through working and learning to the best of their ability.
Reason #4: Accountability
It’s difficult for managers to watch every single department in an effective manner without micromanaging. Automation software also determines the responsibility of managers and provides employee accountability.
The use of project management software allows managers the opportunity to oversee everything without breathing down their necks of their employees. When projects get lost or become sidetracked, managers can determine if this is a pattern and then analyze if this pattern is accidental due to a system error or if it is purposeful when an employee is uninterested in working on a certain project.
Reason #5: Simpler Result Tracking
Not only are data analytics able to create a system of accountability, but they also are extremely helpful in tracking results.
Take social media marketing for example. Most software solutions can now track how many consumers interact with any given post, and even how they interact – did they click any call to actions, did they just quickly scroll through it, are they converting or not?
The marketing department can then examine the post and determine what made the post a hit or miss. It will help them determine what factors affected the success of the post, you can start improving your social media marketing techniques.
Was it good because of corporate interaction with consumers? Was it bad due to a bad meme? Was it successful because the post was posted at a specific time? This gives an opportunity for lots of A/B testing and finding what works best.
Automation Software has Undisputable ROI
Automation software is extremely lucrative for boosting your business’ success. It saves your managers’ time by allowing them the opportunity to view daily progress across their departments from one computer screen. This allows for greater team collaboration as well as leadership monitoring.
It tracks the effectiveness of projects and social media campaigns and keeps your posts schedule consistent. This will boost your team’s ability to interact with the public on a daily basis.
Lastly, automation software also creates greater accountability and streamlined business processes due to analytics software which allows teams to implement more effective strategies on a regular basis. Are you using any automation software for your business?
Jen McKenzie is an independent business consultant from New York. She writes extensively on business, education and human resource topics. When Jennifer is not at her desk working, you can usually find her hiking or taking a road trip with her two dogs. You can reach Jennifer @jenmcknzie