According to Dr. Christopher Dayagdag, the CEO of Marketlink Web Solutions: “Website without visitors is like a ship lost in the horizon.” This is true in today’s digital landscape where every business has to establish a robust web identity for itself so that to survive in the cut-throat competition.
But just building a website isn’t enough to get that edge. You have to design it in such a way so that it is compatible with the ever-changing requirements of internet users. The answer is responsive website design which is a technique that makes all the pages of a website to render well on a variety of devices or screen sizes.
There are numerous responsive web design companies available in the market who can guide you in building an ideal design for your site. But before hiring such a partner, let’s explore the seven crucial facts that you need to know about responsive website design so that to make your website add value to your business.
1. It All Boils Down To The User Experience
The sole motive of the responsive website design approach is to completely transform the entire desktop experience in such a way so that it functions smoothly on all other devices such as smartphones or tablets. Therefore, it becomes mandatory for you to consider how the users would interact and communicate with all the design elements.
Most users are not likely to go to the last section of a certain page so it is essential to optimize the elements which users are fond of. In a nutshell, your core focus should be on providing the users with a seamless experience irrespective of the device on which they are accessing your website.
There are different website builders also available in the market that are blessed with intuitive drag and drop interface which helps you in building a responsive website. Some of the popular builders are Weebly, WordPress, Squarespace, Wix, etc.
2. Do Not Focus On A Newly Launched Mobile Screen Size
This mistake is committed by most of the designers and entrepreneurs. It is a bad idea to create a website in accordance with the screen size of a newly launched mobile. It’s because it will never be compatible with all the screens. As a designer and a website owner, it is your responsibility to develop the site in such a manner so that it fits on every mobile screen irrespective of the model number.
When planning your website you need to consider the fact that a layout and other design elements behave completely different across different platforms and devices. Therefore, understand this fact which will make your website responsive enough.
3. Keep It Relevant & Engaging
It is a common mistake committed by most of the designers and website owners. They use to stuff the website pages with lots of information which is a little or completely not relevant to the theme of their website. Also, it does not reflect the essence of their brand.
Let’s understand it with the help of an example of Laser point, which is a free platform and inspiration blog for tech enthusiasts, designers, developers, and bloggers so that they can easily share their articles, tips & tricks about the web development domain.
The main purpose of this site is to encourage more and more users to subscribe. This is the reason why the subscribe button is at the top of the page. If they would have hidden it beneath loads of texts or placed at the end of the page, then very few users would be able to notice it.
In order to make your web design responsive, you have to take care of such little things so that your site is in sync with your core business values and showcase only the relevant information.
4. Appropriate Scaling Of Images
Not only the web pages, but the images also get scaled in accordance with the screen size. This makes it essential for the designers to scale the images appropriately so that the users can find it visually appealing irrespective of which device they are accessing them.
The designers have to make the images responsive so that they automatically adjust to fit the size of the screen. In order to do this effectively, they must have a good command over coding and in-depth knowledge of web design.
5. Pay Attention to Navigation
A navigation menu is one of the most significant elements of web designing. It guides the website visitors throughout their journey on the site just like a map. Therefore, you need to pay attention to the navigation menu when designing a responsive site.
It is a good idea to limit the web pages within seven irrespective whether you are designing for desktop or mobile. You should avoid a drop-down menu and incorporate a proper navigation scheme by giving equal importance to every design element.
6. Incorporate Easy & Flexible Gestures
When making your website responsive, you should think from the perspective of your users. You have to determine the placement, size, and other features of each and every design element in accordance with the interest of the users.
For instance, when designing an image gallery do not use standard carousel which is essentially small dots. The reason behind this is that our fingers can’t easily touch and feel small dots. Instead, create a gallery where the users can either swipe the images right or left with their index. This will make the design pretty simple and easy.
7. Test & Retest On Your Web Browser & Mobile Device
Once you are done with the design, you need to test it on some standard portal. Therefore, it is advisable to design a step and check it on your own web browser or mobile device so that you can get an idea of its effectiveness. It is mandatory for you to test and retest your design so that to make your website responsive and compatible with any device or screen size.
Ultimately, responsive web design provides the users with an amazing viewing experience irrespective of devices or screen sizes. These seven tips can definitely guide you in developing a responsive website that has the potential to please users on every platform.
Anubhuti Shrivastava is a content crafter at Arkenea, a custom software development company helping entrepreneurs and businesses build successful web and mobile apps. She is passionate about writing articles on topics related to design and the software development industry.