The ultimate goal of website optimization is to increase the profitability of business organizations as far as possible. Website optimization for different search engines helps companies to fetch lots of traffic every day. The ranking of websites in the SERPs of different search engines is determined by a number of factors among which backlinks are of great significance.
All digital marketing professionals must keep in mind that while ranking websites or web pages, search engines pay attention not only to content but also to the number of links leading to that page external web resources plus their quality.
So, the more high-quality links point users to your website, the higher the likelihood that it will rank in the top search results of Google & other important search engines. There are a number of ways to generate backlinks to websites. Let’s pull some of them now.
1. Write Killer Content
As per my opinion, search engine optimization, search engine marketing, social media optimization, social media marketing, PPC, affiliate marketing, Email marketing, etc, all are heavily dependent on the supply of unique, meaningful and SEO optimized content. The more high-quality content you have (for different digital marketing campaigns), the more successful you are in the web-based business.
There are lots of free content available on the Global Internet. Only a few of them completely meets the needs of active Internet users. So, to get high-quality backlinks, you must write killer articles and optimize it for the targeted audience.
When your website ranks well in the top search results of major search engines, many people engaged in the digital marketing voluntarily use your site’s link (of useful articles) to in their content. It automatically generates backlinks to your website without applying any effort and spending any money. Just research the market and find what people are looking for. Come up articles that educate people and help them make instant decisions on the web.
2. Article Submission
There are numerous Article Submission Sites whereon you can submit your content and get it published from their owners with a backlink pointing users to your website. You should write high-quality articles yourself and get involved in article submission. Always keep in mind that most article submission websites give a no-follow link to your website. So, you definitely get a backlink to your website but with limited benefits.
3. Start Publishing High-Quality Content on Independent Blogging Platforms
Active internet users always search new content that helps them to gain more info and find the desired stuff on the platform. Gone are the days when website content was sufficient to climb up in the SERPs of different search engines. Now, you should start publishing high-quality content on different independent blogging platforms (such as Google Blogger, WordPress, Joomla, LiveJournal, Joomla, etc,) and hyperlink your content as far as possible. Regular Blogging helps you get immense traffic and business opportunities every day.
4. Guest Blogging
Guest blogging is one of the most effective ways to generate high-quality backlinks to websites. There are many website owners and bloggers who desperately need fresh content to update their website and survive in the web-based business. There is where you get a chance to get your articles published on other’s websites and generate high-quality backlinks to your website.
First of all, you need to find websites/blogs (under your niche) that have higher DA & PA. Communicate with their owners and inquire whether they are ready to publish your content on their website/blog with a do-follow link or not. If they are ready, place them useful content. Once your content is published, you get high-quality backlinks to your website. It drives referral traffic and business opportunities to you sooner or later.
5. Comment Submission
Comment submission is also an important technique to get immediate backlinks to your website. After reading a useful content, readers love to leave comments in the comment section. As a conscious website owner, admin or optimizer, you should browse popular websites/blogs, read available articles, and make comments with a backlink to your website. You get some additional traffic and increase your subscriber base gradually.
6. Link Exchange
Different web-based companies use this technique to benefit each other and make more progress in a short time. You should reach out other website owners under your niche and seriously discuss the exchange of links for mutual benefits. Both business organizations are benefited immensely in terms of exchange of traffic, resources, and business opportunities.
7. Internal Linking
While optimizing websites or publishing new content, many SEO professionals practice Internal Linking. Basically, it’s a practice to interlink a web-page to another page on the same site. This help search engine bots to index all important websites or web-pages. Visitors get easy navigation to read more useful content. Effective Interlinking the basic trait of a high-performing website.
8. Repair Broken Links ASAP
A number of factors give birth to broken links sooner or later. Technically, it is known as 404 links, which means dead URLs. Such links create a negative perfection of your brand and compel Google to ignore your website while displaying results in its SERP. Just repair broken links either with the help of tools or manually and create more links to your website.
Successful Link Building Efforts rewards companies with additional traffic, higher visibility on the web and more business opportunities. You can use these simple, but effective tricks to generate more links to your website and run a lucrative online business. Good Luck!
Author Bio –
Lauren McLaren was born and raised in Australia. She is working for Digital Muscle Limited which is known for most affordable search engine optimization packages in Australia. She’s hardworking, competent and trustworthy. Her role in the company is to manage a team of SEO Specialists. In her spare time, she loves to read, cook and watch movies.