The SEO plays a very important role in getting our business at the heights. If you want your website to be listed in the top ten search results of the search engines then you have to focus properly on your SEO strategies.
If your web-page is listed in the top ten rankings, then the users will be arriving more to your website eventually increasing the traffic and also the popularity of your site. This will help you to gain higher conversions for your business.
The keywords that are searched by the users should be included in your content. The keywords should also be included in the title as well as the meta tags so that the search engine can properly rank your web-page.
Nowadays, the voice search SEO is also used as a parameter for ranking the different web-pages as the voice search is nowadays used by the users for getting the required information.
The requirements for the voice search SEO are somewhat different than the traditional SEO and you must have a look at them in order to rank your website well. You should include the voice search on your website as soon as possible if you haven’t done as it is going to play a very important role in the digital marketing strategy 2019.
Let us have a look at the tips for optimizing the voice search SEO.
You Have to Optimize Your Business Listings
It is very essential for you to maintain your business listings clean. Your name, address, email id, and contact information should be properly available. The users should be able to get your business information very accurately.
You have to Speed up your website
Yes, it is very important for you to speed up your website so that the users don’t need to wait to get the information loaded. Google recently said that the time it takes for the average websites to get loaded is 15 seconds but the best time should be under 3 seconds.
If your website is not getting ranked on the mobile search because of the speed issues then this might affect your voice search opportunities. So, it is very important to reduce the loading speed of the website.
Focus the Content in Form of Questions
40% of the users who use the voice search today have said that it feels like if they are talking to a friend. The users don’t simply say the keywords but they ask the questions as if they are conversing with a human being.
You should focus on long tail keyword phrases that are conversational in your content. This will help you answer the natural language questions. You should do some research and find out what questions will the users ask while they are searching for some information.
Make sure that you are providing answers
You should create content that is able to answer the questions. The format should be in the form of FAQs.
Make sure that you update the content often so that it remains up-to-date and fresh. The questions should be marked up properly in the <h2> headers so that they are easily highlighted.
You should answer any existing questions on the My Business Questions and Answers section of Google. You should create compelling questions about your products and services that can drive conversions for you quickly.
You can do research if you don’t have the content to begin with. You can have a look at the reviews written by your users and customers and it will provide you with a proper idea for FAQs. The reviews will be written in the natural language by your customers and it will help you to create better and proper FAQs for voice search.
Think from the perspective of the users and you will definitely get the idea of how to generate the content in form of the FAQs.
You have to Test it Properly
Voice search is still new and so you should test it properly so that you can get the idea of whether it is working as per the desired plan or not. You can test the different devices such as smart speakers, mobiles, Siri, Alexa, Cortana, Google Assistant and many more and check if your strategy is working well or not. If not then you have to better change the content that you have created.
Check the results that are generated. From which site are the answers getting pulled from should be the primary concern. The main objective is to check whether your ranking is there in the results or not. If it is there then at which number does Google rank your website and how can you improve it.
If the results don’t include your page then you have to modify the content according to the voice search SEO.
So, this was a brief of the Voice Search SEO which is going to play a crucial role in digital marketing strategy of 2019. For more informative digital marketing tips and trick you can visit technographx website for improve your skill and grow your career in digital fields.