SEO strategy can only become quite effectively when all the tasks or actions involved will aim to improve overall website quality or brand’s presence in a significant manner. The service should be designed to work for a long term. These SEO strategies are designed to come in various forms and as the focus of approach will also vary, based on what the business or site actually pans to address. However, if needed, the strategies can also be classified under multiple heads – technically focused, content drive and brand-centric.
Now, the main question is why it is so crucial to actually invest in such strategies when you have so many channels out there, which you can easily tap within the digital marketing sector. It is mainly because SEO is one powerful marketing platform for businesses as the practice targets people in need of service, product or information. On the other hand, as an industry, SEO is just huge. Most of the successful SEO campaigns are in line with Google’s frame and considered as major aspects of optimization.
Ways to Develop Strategic SEO
Most seasoned SEO consultants will start the campaign with a thorough audit of the website. Since technical site audit allows to understand what it to be done for the site to achieve intended goals, this audit is required. But before any of that, it is mandatory to know the sort of procedures as covered under SEO audit. Those are:
- Competitor research, analysis, and keyword and SERP analysis
- Technical and site-wide analysis with content level and page analysis
- Link and user experience or UX analysis
Auditing website can help get an answer to various areas of strategic development.
SEO Strategies with Positive Results
Even though you strive to refine and polish every approach of SEO, you have to focus on some points more than others if you want to be really adaptive in the line of business.
10X content campaigns:
It is mainly like providing experience and content which is ten times better than what you are currently going for on a certain topic. The main aim of this strategy is to create content around keywords, which will matter most for your business. Those points are indeed necessary for you to understand.
- Ten times better than one at present ranking
- Evergreen with genuine educational content
- High chances of earning and attracting links
- Confidently promoting on a massive scale through proficient outreach
There are some benefits involved in this strategy. It can help you to identify mid to some high search volume informational keywords you can create content around. Furthermore, you have to check if the topic is linkable and then get the chance to review some of the top competitor’s approach to the field of content development. Other than building anything 10 times better, you further have to reach out to those who might have linked and shared competitor’s content. Get the chance to promote content through outreach. Get some value-added services and examples from http://www.durgtech.com/ for better understand.
Crawled up Budget Optimization
Every website is here to assign crawl budget right from Google, which is then based on the site’s authority or popularity and also depending on its size. Optimizing the current site’s crawl budget will boil down on how you are going to prioritize the pages that need to be crawled and again re-indexed regularly with the help of Google bot. the easiest and vital way to initiate this procedure is by revisiting site structure. For ensuring that the site’s major pages are accessible to search crawlers and users, you have to work a bit hard.
- You need to compare the number of indexed pages with the number of pages from XML sitemap and versus an average number of pages crawled by Google on your daily site. It will definitely help you to understand if your present site has any indexing or crawling issue.
- Later, you have to build more internal links to the current pages that you might want to be crawled on a regular basis. It will help in organizing the better ranking over here.
- You have to be sure that your site has that sound informative architecture along with the topical organization or the navigational silo.
- You need to work hard to build up site’s overall link based authority which will improve crawl rate. It can work through created more trusted links to site and focusing on its deeper pages.
- You might even have to block crawlers from indexing or accessing some of the low value-added URLs and the poor content pages on site. The pages might fall under multiple categories like on-site duplicated content, faceted navigation or session identifiers, hacked or soft error pages, proxies, and infinite spaces and even under outdated low quality and spam content.
- There are some proven ways you can follow for stopping passing link equity, which will improve the ranking value of the page. You can use rel=”noindex” directive for some help. On the other hand, you can block access to the pages or folders by not allowing crawlers through Robots.txt. You can even try using the rel=”canonical” tag and nuke some of the spam content of 404 error and low quality.
Content-based Re-optimization Services
The procedure for content level based optimization will start by creating an inventory of pages or assets of a site, which will impact branding, traffic generation, conversions, and link buildings when improved further. The pages can be of various stages.
- It can be low performing pages when it comes to engagement rates and organic traffic but will always target middle to high searching volume keywords.
- It can further be those content pieces, which will cover major topic areas for businesses, but can also be outdated already.
- You can further work on some informative and robust pages, which are not able to attract or even earn some high-value links.
These are some of the major steps or SEO strategies, which you definitely have to work on for 2019. For some extra help in this regard, just log online and SEO experts are down to help.
Anthony Karen is a Social Media Expert and working with Tayloright. She loves to share her creative knowledge of social media with her clients & friends. She is passionate about trendy gadgets.