Are you investing in SEO of your store? Your site getting good traffic, then it doesn’t mean that your conversions will be increased. If your site ranking for some keywords then it doesn’t mean your site is very well and you can increase your sales. Nowadays, digital marketing plays an important role to grow business.
Google analytics is a very powerful tool to analyze your site. This tool will help you tack all kind of data related to your customer. To increase traffic on the website there are lots of factors affects on site. To analyze organic traffic in your site, you can take help of analytics.
Nowadays Data is the most important thing like money. If you have proper data of your targeted audience, what they do on your site, location, traffic everything, etc. So, here is a complete guide for tracking organic conversions.
Why Track organic conversions?
Sometimes site owner or marketers think that if their website gets ranking on several keywords, then their digital marketing efforts are paying off. But this is not true always.
Your ultimate goal is to get organic traffic and get more sells for your business. Converting your visitors into a customer is the main thing. By tracking organic traffic, you will know that your site is ranking for a proper keyword or not. To get ROI, you get have to analyze organic traffic and conversions.
Steps of Tracking Organic Conversions
Step 1: In analytics, you first have to create a goal for which you want to analyze. This goal tracks the factor for that you created a goal.
For tracking organic conversions, you have to create custom reports. Procedure for creating custom reports is given below.
Step 3: Select your appropriate view in analytics and then click on the customization tab in the panel.
Then click on ‘New Custom Reports’ button.
To create a report, you need to add metrics in the metric group tab.
Step 4: Then you have to add ‘Search Queries’ in dimension drill down tab.
Now, you are done. Click on the save button. Then you can see your new custom report.
To access this report anytime you have to go to Customization » Custom Reports » Conversions by keyword (organic).
From organic conversion tracking, you can come to know about your organic traffic. There are lots of other tactics which gives you the idea about optimizing your site. List of google analytics tactics is given as below which will help you to define a marketing strategy for your business.
Important 5 Analytics Tactics
1. Analyze conversion rate as per devices.
If you analyze from which devices customers are buying more, this will help you to make the responsive site a per device.
2. Use Segment for organic traffic.
You can compare all traffic to v/s organic traffic. This report gives you an idea about organic conversions and traffic.
3. Analyze search queries.
By which keyword or query user came to your site, this thing you can know in search query report.
4. Explore about Customers journey on your site.
This report is very useful to know about your customer’s behavior on your site. It will show that where customers leave your site.
5. Create Alerts
You can create alerts on your site as per your requirement for example alert for 404 error or you can create alert when someone does ‘ADD TO CART’. By this alerts, you can track the things.
An analysis is the most important thing in eCommerce business. So, take time in analysis. There are so many ways and factors for analysis and varies business by business. I hope the above-listed points will help you in your analysis. I will be happy to answer your queries. Happy Analysis..!
Analyze reports for shop & magic e-commerce, R&D (research and development) about goals & creating alerts in analytics.
Hiral Ghelani is working as an assistant Digital Marketing executive at Emipro. She writes on topics like startups, entrepreneurship, e-commerce, digital marketing. She helps businesses to grow digitally with a new horizon. In free time she likes to explore new places and talk with different people. You can follow him on LinkedIn | Twitter