Instagram – is It for Personal Interactions or Business Marketing Platform?

Nowadays, billions of people are using social networking sites. There are numbers of social networking websites such as Facebook, Instagram, and WhatsApp, etc. Each and every social networking website has different features. Instagram is one of the most popular tools where you can make new friends. According to the reports, there are millions of people who are using Instagram for different purposes. No doubt, it is a platform where you can share your feelings. But now, most of the people are using Instagram as a marketing tool.

Yes, it is true that Instagram is considered a great online marketing tool. For example, if you are a business owner and want to promote your business digitally, then you can do with the help of Instagram. To do this, you need an active Instagram account with millions of followers. If you have numbers of followers on Instagram, then you can promote your business contents on it. In this way, you can attract numbers of potential customers towards your business.

Instagram Overview


Instagram is a social networking website that allows you to share your videos and photos with your family. It is also one of the best ways to keep up to date with the other essential information regarding celebrities, politicians, and athletes. In other words, you can say that Instagram is a mobile application where you can access to take, edit, and share photos and videos on the web.

There are different features of the Instagram that you can access from such amazing application. With the help of such an application, you can get essential information about your favorite celebrity. You can follow your celebrity as well as your friends on it. Even, you can get in touch with your family members also. It is a really amazing mobile application to making fun with your family and friends.

How does Instagram Work?

Instagram is a simple mobile application that you can install in your smartphone. It is simple to access and making an account on Instagram. You can use your mobile numbers or Gmail to creating your Instagram account. Next option will be to choose the password so that you should choose a strong password. It is essential to choose a strong password and make sure that no one can access your personal information.

After creating your Instagram account, the first things that you will consider is the followers. To this, you can search that person you want to follow. If the account of that person will be private, then you can send request only. On the other hand, if the account is public, then you can see his or her videos and photos in your timeline. You can also like and comment on their post.

Features of Instagram for Marketers:

Like other social networking websites, Instagram has many marketing features. No doubt, there are numbers of uses of Instagram in this virtual world. With this section of the article, we are going to let you know various features for the marketer. Lets’ consider what the features of Instagram are to the marketers:

Stories Features

One of the greatest features of Instagram to the users is the story feature. The story is a small video clip that you can add to a story on Instagram. The story on Instagram can be seen within 24 hours after uploading it. Only your followers can see your Instagram story.

Live Video

Another the best feature of Instagram to the marketer is live video. If you want to promote your business contents, live then you can do it on Instagram. When you go live on Instagram, then your followers will get notification regarding it. They can join you and can like and comment during your live session.

Video Features

As we all know that we can post a video on Instagram. You can post a video up to 60 seconds long on Instagram. Before posting your video, you can add a filter, a caption, etc. Even, you can tag your location before uploading your video posted on Instagram. Your followers can see your videos, and they can like and comment on it.

Different Ways to Interact with Other Users:

If you are going to create your Instagram account for promotional purposes, then you should consider the following base. It is essential to have millions of followers if you want to increase its organic reach. To this, you should consider the different ways to increase the strength of your followers. There are several ways to interact with other people on Instagram. Here, we are going to discuss a few out of them. Read on:


If you want to connect with other people then liking is a simple way to do this. You should like their photos and videos. In this way, you will be noticed by the other people, and they can start to follow you. Apart from that, if you want to gain name and fame on Instagram, then you should buy Instagram posts likes from Durgtech.


Commenting is also similar to the liking a picture and video. To this, you will have to write something about the post in the commenting box. To doing this, you will be noticed by the many people.


Instagram allows you to tag many people with your post. It is the best way to reach the numbers of people at the same time. When you tag your friends with your post, then not only your friend but the followers of your friends will know you.

Direct Massaging

You can also send a direct message to the people. In simple words, you can send a private instant message to other Instagram users. You can directly request to the other Instagram users.

Wrapping things up

All these above-explained features are simple ways to interact with other Instagram users. It is very important to increase the list of followers if you want to use Instagram for promotion purposes.

Author bio –

Daniel Mattei is a Professional writer. He has written many articles on Social Media. He is quite experienced in the field of web marketing as well as website designing. You can visit Gramblast and learn how to build more follower presence.

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