It has always been challenging to launch online business from scratch. Ecommerce requires your time, efforts, and specific knowledge in marketing and SEO. Your primary goal is to increase the amount of traffic to your website. Thus, you will take top position on Google and crash your competitors.
How to reach this goal?
There are lots of different actionable strategies how to increase your traffic but one of the most powerful is link-building.
I am going to cover a bunch of awesome link-building strategies for you in this guide. Make sure you won’t miss any of them.
1. Keep Your Backlink Profile Clean
I believe you have heard of Negative SEO attacks that different marketers undertake.These shady tactics are used to outrank your positions in SERP. There are lots of types of Negative SEO but one of the most frequently used is littering your backlink profile with spammy or suspicious links.
Your must keep an eye on these links and clean your backlink profile. To find these links you can use a backlink report and export a CSV file with all links. Afterwards, review each link and mark those that seem suspicious to you.
Your final step is to get in touch with webmasters and ask them to remove the links. However, if some webmaster ignores you, you should disavow spammy links with the help of Google’s disavow tool.
2. Don’t Shy Away from Stealing Your Competitors’ Broken Links
This method is widely-used by SEOs and there is nothing illegal in it. Just find broken backlinks of your competitors on other websites and offer to replace them with your ones.
I advise you to use a “broken backlink” report at Site Explorer tool. It will help you find all broken backlinks that might be interesting for you.
3. Link Bait Content Rocks
If your content doesn’t attract links, it is useless. It doesn’t bring you a solid amount of traffic. Thus, it would be fair to ask “what content does work as a bait?”
First of all, your content must be readable, high-quality, informative, and engageable. And here are some hints on what content you can create:
- Visual content
- Interactive tools showcases
- Data-driven maps
- Industry-specific sources compilations
For your information, “evergreen” content is a good choice to catch some links as well. However, you won’t get positive results having introduced your target audience the material that iterates the things covered multiple times before. You will have to add something new; breath another life into it.
4. Chase the Links That Bring More Traffic
You won’t deny that we are all chasing the links that bring traffic (the more – the better.) Yes, we are. But how to find out how much traffic a particular link could bring you?
Content Explorer tool from Ahrefs will be handy here. It shows you the amount of organic traffic the link has in a single click:
5. Competitors’ Recurring Backlinks
A recurring backlink is a link that leads to competitor’s pages multiple times. It could be a nice chance for you to turn the tables. Here is what you can do:
- Check out what opportunities you can find for yourself with competitor’s recurring backlinks
- Pay attention to promotional strategies your competitors use
As you can see this link has 1.1K of organic traffic, which is a pretty good result.
6. Anchor Text Links
Did you know that using keywords in anchor text impacts search rankings? Yes, it does. This fact was proven by the survey across 16, 000 keywords.
Nevertheless, 2% of anchors had a partial match of 30% only. This means that only 1 of 3 links can include a target keyword.
You should use anchors wisely because you might be penalized by Google Penguin.
7. Fix Broken Backlinks
If you click on a link that leads to the page that doesn’t exist anymore due to some reasons, thus the link is broken. Such links bring no value to you in terms of traffic. So, you have two options here – fix or remove this link.
The question is “how to find these broken backlinks?”
Content Explorer tool with its “best by links” report will help you. Just apply “404 not found” filter and get the results you need.
After finding the backlinks you should reach out to blog editors and ask to fix those backlinks. If it doesn’t work, set up 301 redirect.
8. Don’t Miss the Opportunity to Build Links on Forums
Let’s see what this screenshot illustrates:
You can see a link within the content. This example shows that building links on forums is a proven method that SEOs use willingly. There are lots of different forums on the web where you could put your links. Quora is one of the good examples of the ask questions sites. Go ahead and build some links.
9. Find out What Is the Most Shareable Content Your Competitors Have and Write the Better One
The primary goal of any content is to be useful and informative for the target audience. If your content is worth attention, people will share it throughout social media channels. These shares will bring you more traffic.
But if you have no idea what topic stands out now, you can see what your competitors write about.
“Top content” report at Site Explorer will reveal you what topics have the majority of social media shares. Click on “Total” metric and you’ll discover what topics are rocking now.
Copyright rights give us a chance to stay safe from Google’s penalties. We follow the rules and all the efforts to pushing online business are not in vain. However, some people prefer to play tricky games using your content.
How could you use it to your benefit?
Let’s say you stumbled upon some post with an image from your personal content. It looks like the author didn’t point out the source (and didn’t include a backlink to your website.) It is embarrassing. You have two ways to resolve the case – get in touch with the blog’s owner and ask to put the link to your website or to remove this image completely.
Isn’t it a good way to get more traffic?
11. Don’t Be Too Selective in Links – “Dofollow” and “Nofollow” Both Are Good
It goes without saying that “dofollow” links are much more valuable in terms of rankings as opposed to “nofollow” ones. That’s why all of us are mostly chasing “dofollow” links.
Despite the fact, “nofollow” links affect SEO as well. Yes, this impact is less significant but it happens to be.
Furthermore, “nofollow” links could be built relatively easy. While getting a “dofollow” link could be challenging.
Remember that you must try to make your backlink profile look natural. Thus, include both types of links.
12. Search for the Sites That Haven’t Linked to Your Website Yet
I am sure you’ve seen the websites that have backlinks to your competitors but don’t have those to your website. You could stumble upon such websites accidentally. But how to find lots of these sites at once?
“Link intersect” tool will reveal you these websites. Put a few links to your competitors and rip the benefits:
“Show link opportunities” button will provide you with the list of all potential websites that haven’t any backlinks to your web-resource.
13. Brand Mentions Could Be Turned into the Links as Well
How many times have you noticed mentions of your brand without any backlink to your website? I think you’ve seen such cases rather often. Likely, it is a nice opportunity to turn these mentions into links for you.
14. Guest Posting
Guest posting is an excellent way to build links in the purest manner. We tend to pitch those blogs that have solid metrics in terms of organic traffic, Domain Rating, etc. But does it mean that we should avoid guest blogging on “green” blogs? No!
“Green” blogs are those blogs that have just started their activity on the web and don’t have any authority. Yes, the metrics on these blogs are low but there are way more chances that your post will be accepted and published.
The only thing you will have to do is to get in touch with the blog editor of the website where you found your brand’s mention. Ask to put a backlink to the source. However, the blog editor may want to make a deal with you. So, don’t be surprised about this.
To get these mentions I advise you to set up “mentions” alerts at Ahrefs:
Here are brief rules I recommend you to keep in mind:
- Send your pitches to blogs related to your niche
- High-quality content is a must
- A naked URL should be added to an author’s bio section
- No overusing of exact match anchor text
15. Email Outreach
This is probably the most effective but too time-consuming way to earn backlinks. It includes a few core steps that you should always follow:
- Opportunity search
- Find personal email addresses
- Create personalized templates
- Send follow-up emails
Let’s do a quick run through the whole process of outreach.
I prefer to search outreach opportunities with the help of Google and Ahrefs Site Explorer tool. Put a query you are interested in Google and see what top results you’ll get. Afterwards, choose your competitor’s content and go to Site Explorer. It will provide you with all the backlinks a competitor’s URL has. However, if you don’t have time to do it manually, you can set up the alerts. You will get the notifications to your email with the backlinks you might be interested in.
Your next step is to find people’s personal email addresses. I advise you to use Findthat.email, ContactOut, and Voilanorbert tools. Then verify each email with the help of LinkedIn Sales Navigator Chrome extension (former Rapportive.)
When your list of contacts is sorted out, it is time to craft email templates. I recommend you doing this with Buzzstream. The tool makes the process of creating email templates convenient and fast. Thanks to such metrics as click, open, and reply rates you will be able to see how each of your templates performs.
If you have any doubts whether the message has been seen or not, check out a “green eye” icon. It will show you when and how many times the recipient reviewed the message:
What else can Buzzstream offer you? You can send “follow-up” emails. Create a sequence from a particular template and set up when you would like follow-up emails to be sent.
16. Internal Links to Your Best Content
One of the ways to boost your content is to add internal links from the pages with high URL rating. Google Search Console will help you find pages with internal links. Just choose the keywords with the highest number of impressions.
17. Leave Comments on Blogs
Commenting is a good way to share your personal insights, build new business relationships, and get some traffic too.
The only principle you should adhere to is never overuse the opportunity to put links in your comments. It will be considered a spam. Here is an example of how your comment should look like with the link:
Any link must be related to the idea of the comment you post.
18. How About the Links from Wikipedia?
Let’s see the screenshot first:
You can see links right within the content on Wikipedia. Yes, this web-resource allows putting links there. It isn’t hard to put the link; it is hard to keep it on Wiki.
If you want to save the link it must lead to high-quality and relative content only. Otherwise, it will be removed.
19. Spy on Competitor’s Links
It is not a secret that your competitors could reach out top positions in Google thanks to the links they have. Thus, it is essential for you to try to get these links too. But, how to know when and what links your competitors get?
Backlinks alerts will be handy in this case. Grab a competitor’s URL and create the alert:
You will get the messages to your email. They will include the list of all backlinks your competitor got for a certain period of time.
To End Up
Link-building has many techniques to be performed. Some of these strategies require your time and efforts, the others are a piece of cake.
I’ve told you about 19 cool ways to build links and get traffic but this is not the end. Hence, please feel free to share with me the strategies I missed.
Your comments on this post are highly appreciated, as well as likes and shares.
Author’s bio: Sergey Aliokhin is a Marketing Manager at Ahrefs. Apart from working at Ahrefs he likes spending his time with family, studying martial arts and plucking fat bass guitar strings.