One of the questions content marketers struggle with is how to promote your blog? There is no point in writing great content if you are not able to promote it. This is because, with the lack of proper promotion, your content will not be discoverable by the search engines and the readers cannot see it.
So, it is highly recommended that you spend more time in promoting your content than you spend on writing it. So, the immediate question would be how to make your content visible in the search engines? There comes the search engine optimization(SEO) part.
For a marketer, search engine optimization is a highly significant part. When you optimize your blog post, you are making it visible to your audience online and thus, drive traffic to it. This helps in promoting your products or services associated and building your brand.
With constant updates to Google algorithms, the SEO practices also get updated. In this post, I am sharing with you few major tactics you need to follow while optimizing your blog post.
This is one of the most significant tactics for optimizing your blog post for search engines. Keyword inclusion doesn’t mean you include as many keywords as possible. You should see that you include one or two long-tail keywords. This is because the users searching with long-tail keywords will be more qualified and this brings the right types of traffic to your website and increases the chances of conversion.
After you acquire the keywords, you should consider places for placing them. The essential parts of your post to include your keywords are your blog headline, URL, meta description, and headers and the body.
However, you must must make sure that your focus must be on the content you create (your content should help the audience in answering their questions) but not on the keywords you embed. By doing this way, you will get your blog optimized naturally for important keywords.
Use URL Structures that Help Your Visitors
In this way, URL structure of your web pages acts as a categorization system for readers, letting them know where they are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to identify exactly what information searchers will access on different parts of your blog post and website.
Get more best practices for URL structure from Moz here.
Optimize your Blog for Mobile Searches
Google revealed that the people using search engines in mobile phones are more in number when compared with desktop. When you perform a search query on your mobile, Google first displays the results that are mobile-friendly. As mobile-friendly websites and responsive design are important for user experience, they have become important for SEO as well. So, it’s high-time you focus on improving your mobile experience.
Your blog pages will only have one URL instead of two distinct URLs(for mobile and desktop) if your website uses responsive design. This helps the SEO of your blog post as any backlink to your website will not be divided between the two URLs.
When indexing your blog, building internal links(linking back to other web pages of your website) is something search engines look for. In a website, the importance of a webpage depends on the number of internal links it receives. Internal link building not only keeps your readers remain on your website, it also helps other web pages of your sites getting indexed by the search engines. This boosts your SEO while helping visitors get more information from your website.
Promote your blog content on social media platforms like Google+, Twitter, and Facebook to create connections with current and potential customers. With just a couple of clicks, programs such as Hootsuite make it easy for you to post links of your latest blog posts on all your social media platforms. This helps in increase in rankings of your blog post in search engines.
Subscribing to Your Blog
Incorporate prominently placed Feed Subscription or RSS(Rich Site Summary) buttons and provide viewers the capability to subscribe to your posts through when possible. This enables your blog followers to receive instant notification of your latest posts without the need for regularly checking your website for new content.
Whenever you include a photo in your blog post, ensure you include keywords in the image file name and fill out the alt text field with a keyword rich and brief description of the image.
By following the above SEO tactics, you can encourage higher rankings in search engine results pages, improved web traffic, and elevated customer conversion rates.
Savaram Ravindra was born and raised in Hyderabad, popularly known as the ‘City of Pearls’. He is presently working as a content contributor at Tekslate.com. His previous professional experience includes Programmer Analyst at Cognizant Technology Solutions. He holds a Masters degree in Nanotechnology from VIT University.