In order to make a prominent place for your online business, it is important that you keep up with your endeavour to bring in a difference in your position. You always need to continue with your efforts to improve SEO rankings and meet the present day advancements required.
Undeniably, optimized websites are going to acquire the best places in the race. Optimizing your websites is thus necessary for improving leads and sales for your business. The reach and accessibility of your website are certainly going to get better with Search Engine Optimization. Neglecting SEO would dump down all your hard work to waste.
There are many different aspects that you will have to consider for better performance of your website. We would discuss them in brief in this content.
11 Important SEO Ranking Factors to Know
SEO is an ocean too deep to dive in and explore within a single discussion. For short yet reliable know-how, we would rather focus on the major elements that may initiate change. Listed below are some of the most important SEO ranking factors that may help:
Google follows one of its core philosophies that consider delivering high quality and relevant content according to the searches. Readers or viewers are hunting for content that is fresh, unique and practical. This is all you need to make. Rather than long-long stuff that makes no sense, create something that is useful.
Yes, of course, no search engine is going to read your content entirely but yes there are thousand different ways which will help it make its decision. Well, quality is not the only thing that would do, there is a lot more to recognize.
Along with meaningful stuff to read and spend time with, make sure to search and include the most relevant keywords in the content. Keywords will inform the search engine, what the content is all about. It would, therefore, be easier for the search engine to list down your website in the search results. Preparing your content as per the evolving Google algorithms is, therefore, a wise move. It would make your content easily reachable subsequently improving rankings for your website.
2. High-Quality Link Building
Backlinking is another most important ranking factor as per Google algorithms. However, it is important to note that genuine backlinks where other website references your site via hyperlinks are given the most consideration. Backlinks act as a signal of popularity for the search engine making it vital for you to put in efforts to attract some relevant backlinks.
Seek backlinks from quality sources, businesses, events or blogs of a similar kind. There could be several different ways of getting appropriate backlinks. One of the most important ways to do that would be participating in events that take place around and notify this presence. Apart from this, social sharing is absolutely powerful for this purpose. With more sharing, there would be more reach for your content. This increases the chances of getting linked back by considerable parties.
3. Site Speed/Page Loading Time
Almost all the Google algorithms for ranking had been drawn considering user experience. Page loading time is one among them. This would seem much more sense if you view things from a users’ perception. For instance, consider opening three different websites for a search. It is quite genuine that you would prefer the one that opens up the fastest. When websites take too long to function, users tend to drift away.
No one will like wasting time when they have thousands of other options that are worthwhile. Thus excellent content would be all vain if your website takes too long to load. As per Google algorithm updates, page loading time had been considered as a critical ranking element. In fact, websites taking too long to load are said to be getting penalized.
4. On-Page Optimization
Apart from backlinking, considering some specific elements on your website and web pages is important. On-Page SEO considers those elements to turn them favourable for the website’s performance. Keyword research is going to be the most basic and essential task. Based on your business or blog; pick the most relevant keywords. This is basically how users would find you. Once you have a well-prepared list of keywords consider placing them at the right places. Here are the elements of on-page SEO you need to consider:
Title Tag: This is the shortest and the most relevant description of a webpage. The title tag is displayed as the title of your webpage on the search engine result page. Always make sure to include the target keyword in title tag since the search engine would use it to recognize and list down your webpage in search results for relevant searches.
Meta Description: As the name suggests, this is a short description of the stuff included on the webpage. This description provides an overview of the user and the search engine. Being an important relevancy signal, using target keywords in meta description is vital.
Header tags: Header tags are among the most informative elements on your webpage since both the user and the search engine would recognize the relevance of the content from there. It is, therefore, suggestible to always include H1, H2 and H3 tags on your webpage. Also, make sure to include keywords in them.
URL Optimization: Keep the URL short and informative. Using keywords in the URL would, in fact, make things better. Do not underestimate URLs to be secondary. They are some key signals of relevancy.
Internal Links: this could be an effective way of content
promotion on your own webpage. Provide links to users to other contents on your website. This will increase their engagement on your website which counts.
Image Optimization: Well, this includes not only images but also other media items that would be published on your page. Use keywords relevantly in captions and alt tags. Make sure that the images you use are not too big in size since it may cause an effect on page loading time.
Shoutmeloud image optimization blog is the greatest example
Content Updates: Google algorithms give importance to time-sensitive content. It is, therefore, suggestible to keep updating content accordingly. Although there are a few exemptions with this, it would be good to update content appropriately.
Canonical Tag: There are times when it is unavoidable to have two URLs with the same content. However, the use of canonical tags would keep it away from the duplicate content issue. The canonical tag indicates Google of two different URLs are equivalent to one another and display similar content.
5. Mobile Friendly Website
It’s not surprising that this is one of the most important SEO factors. Most of the Google searches now, occur via mobile phones than desktops. It’s therefore quite likely that Google would draw most of its results from websites that are mobile-friendly. This is going to have noticeable effects on the search engine rankings of your website.
Make sure that you are operating mobile-optimized websites when you are really seeking a better position on the web in the long run. Here are the elements you will have to consider:
- Responsive website design that automatically resizes to fit the size of the device.
- Use fonts that are readable on smaller mobile screens.
- Create easy tap menus, making the website easily accessible and navigable.
- Make sure that interstitial ads do not hide content that is important.
- Mobile friendly designs would increase mobile conversion rate, subsequently improving search engine rankings.
6. Rich snippet and Schema Implementation
To let Google track your website easily, follow the rules as per schema markup. Ensure that you keep descriptions well occupied with target keywords. This is one of the important ways to tell Google about what is your content all about. A well-defined snippet and schema markup would let your content appear in rich card entries apart from the answer boxes. Here, you will have to reconsider some crucial elements of technical SEO for better insights.
7. Anchor Text
The anchor text on your webpage is equally important to determine the performance of your website. Anchor text is the hyperlinked text. Just like keywords, make sure that the text you use for internal linking relates to the subject of your website or consists of some relevant keywords. Instead of giving hyperlinks on any general call to action like “click here”, use terms that you are linking to.
How can I optimized anchor text? the blog for
8. Internal Linking
With internal linking as mentioned before, the web pages can share and pass on their strength within the website. It is one of the best ways to keep a viewer engaged on your website, jumping from one page to another. Internal links can be given for contents that are relatable or feature a better explanation for certain topics.
Consider some of the most important links in your page navigation. The Google search spiders are going to make their ranking decisions based on this also. However, too much internal linking is to be avoided. Also, provide links only where it is relevant. Integrating appropriate internal links is important to elevate the ranking potentials of your websites or webpage.
9. Social Reach
Shares and reach for content on social networks is also an important signal for it being valuable. However, Google algorithms say that this would not be counted as a direct ranking factor. Twitter or Facebook are not counted as important as links from any other authoritative websites.
Moreover, social media platforms could be the best ways to attract more traffic and engagement toward your content. When content is shared, it makes its ways to more people you would be interested in viewing it. Thus social sharing indirectly helps in boosting search engine rankings of your websites.
10. Domain Authority
As far as search engine ranking is considered, there several more characteristics of your domain/website that would matter. Domain authority is likely to tell what rank your website actually deserves on the search engine. These include:
- The total number of links to your website.
- Age and popularity of your domain
- Size of your domain
11. User Experience
It had been a while since Google has been using artificial intelligence to rank websites. There are hence some more additional factors that are recognized for an appropriate decision. These factors include:
- CTR (Click through Rate): This is the percentage of how frequently users click on your website when appearing in the Google search results.
- Bounce rate or pogo-sticking: this is the number of people who bounce away or leave your site since they don’t get what they wanted.
- Dwell Time: Dwell time is determined by how long the users stay on your website once they’ve arrived.
When people do not react or respond to your content it indicates that the content isn’t valuable or helpful. On the other hand, when a user stays back on your webpage for a while, it is certainly an indicator that they are being provided with something worthwhile. Optimizing the various elements of your content and webpage accordingly is therefore important.
The above-mentioned factors would be some key considerations when you’re seeking to improve SEO rankings of your website. Starting away work on your website is fine but getting appropriate visibility and traffic is a major want. Looking over the SEO positions of your website is essential in that case. Professional guidance is absolute however; the little bits given here will surely guide you well.
Shailendra is an Founder of Movinnza, based out of India, offering website design, development and SEO services. I have been developing websites since 2004 and have been optimizing them for the search engines since 2006.