Starting an Optical Glasses and Contact Lens Store on WordPress

Shopping sceptics for the longest time expressed doubt on the success of online stores selling certain types of things – like shoes, jewellery, vehicles, clothes, etc. They attributed the reason for this to the fact that people preferred to see these things in person or examine them by hand, try them, compare them, and then decide on what to buy.

They were, however, wrong. 

E-commerce companies have found success in all these fields. Now, the newest kid on the bloc is online stores selling glasses, which could be corrective, protective, or just fashionable.

Tides are Shifting – The Industry is Changing

Gone are the days when people relied on eye doctors for a pair of prescription glasses – which came in a limited range of designs. Similarly, gone are the days when people were satisfied with selecting a prescription glasses frame out of limited options.

Customers these days are tech-savvy as well as fashion-conscious. These e-commerce stores are making it easier for consumers to find the perfect combination of styles, colours and features that take prescription eyewear from overpriced necessity to affordable, must-have accessory.

Statistics show that at least a billion people around the world currently use corrective glasses or eyewear products. Today, shoppers prefer the convenience of ordering prescription glasses, contact lenses, and even sunglasses and other eyewear accessories online. At the same time, they prefer fully-customized, fashion-forward, prescription eyewear that accentuates their looks, rather than making them look geeky. These shoppers are turning to online sources for glasses in different styles, colours, and features.

The numbers of such shoppers is surging but the websites catering to this product segment is still very limited and not serving the diverse palate of the audience. There is still a huge gap in the supply and demand of eyewear products online. A number of business owners are stepping in to fill this gap and establish themselves in this relatively new space early.

WordPress Enables Optical Glasses and Contact Lens Stores to Go Online

In any business, the early settlers are able to claim a place for themselves that’s substantial. They can become authorities in the segment if they play their cards right. Legacy eyewear retail stores, however, find it a little intimidating to take their stores online. They also often fear that it will dissolve the brand and that they will require superior technical know-how in order to do well in this area.This lead them to lose precious time that they could have utilized to establish themselves in this niche online.

When it comes to starting an online store, there are many things to take into consideration. One of the most important parts of the puzzle is which platform to use to power your e-commerce site.

WordPress comes to the rescue of such business owners and entrepreneurs by giving them an opportunity to set up their store in an easy and quick fashion while keeping all their brand elements intact. WordPress is already the platform of choice for content creators as it provides an ease of adding content including images, and of operation.

WooCommerce is a flexible, open-source eCommerce solution built of WordPress. It is thickly integrated with WordPress, which means that users get all the benefits of WordPress in an e-commerce website. This is great because it offers ultimate customizability. Anything you can do with WordPress, you can do with WooCommerce.

WooCommerce Eyeglass Prescription Plugin

Setting up an optical glasses and contact lens store on WordPress comes with a number of benefits. As with anything WordPress, the resources available to design the store that fulfil all the requirements of a business owner, are endless. It provides access to millions of themes and plugins to do exactly what the store owner wants.

WooCommerce allows a user to add further plugins to add specific functionality and features. WooCommerce eyeglass prescription plugin, for example, is one of the most beneficial plugin for an e-commerce prescription optical glasses and contact lens store.

This plugin provides the functionality to add contact lens options like power, strength, or sphere, thus making it easier for any user to easily order prescription eyewear through the website. With the help of this plugin, the WooCommerce prescription eyeglass store can be set up within no time. This is because the main functionalities that need to be included on the website and on individual pages are already incorporated through this plugin.

Installing the plugin and assimilating it within the store is a very easy task that can be done by someone who has reserved knowledge of development also. It does not take much time and takes care of all the essential features. This is very important as the store owner might not be able to focus or have complete knowledge of everything that a customer on the website is looking for. He can totally focus on the business side of things and not worry about whether the store will provide ease of navigation and purchase to the customer.


A number of WooCommerce eyeglass prescription plugins are available for the store owner to choose from. These plugins can be differentiated on the basis of the basic and extra attributes that they are offering. 

Store owners can go through the detailed points mentioned of the features available in the plugin and by taking into account their own requirements, make a purchase.

Through a few clicks, a business owner can get an online store that is personalized according to his vision, showcases his products in the best light, and is customizable in case he fancies a different style later, based on customer feedback and response. All he needs to do is to simply add inventory and start selling.

WooCommerce platform and integrated plugins will take care of all the rest of the important aspects of the store independently.

So, what are you waiting for? If you’re planning to take your eyeglass store online and want integrated plugins for the same, get in touch with SoftProdigy.