Sunday, September 19, 2021

Beginner’s Guide To Use Square Payment Gateway with WordPress

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Payment Gateway with WordPress

In this article, we will discuss a guide to  add payment methods for
woocommerce square payment plugins and how they work. We will also introduce the best payment gateways available for WooCommerce and how to choose the best payment gateway for your website.

 Let us have a look!

  • Account creation and verification will take a few minutes. You can open a commercial bank account without going to the bank in person. Therefore, you can immediately start receiving payments through the Square Gateway. 
  • No hidden fees. You only pay when you make a sale. You can learn more about transparent pricing from Square. 
  • Payment is safe from the beginning. Square complies with PCI level 1 standards, and all card payments are end-to-end encrypted. 
  • Prevent fraud. Square's fraud prevention team uses real-time monitoring programs to keep your account safe 24/7 and notify you if they suspect anything unusual. You can also improve the security of your Square account by enabling 2-factor authentication, notification of account changes, and adding employees with limited permissions 
  • Easy payment dispute management. As with any transaction, there is always the risk that the buyer will object to the purchase. You can provide information about the transaction to the Square team, and they will resolve the dispute on your behalf.

WooCommerce custom payment gateway settings 

This situation may end up rarely for your store, but some customers may come to the checkout page only to find that it does not provide a payment method compatible with their location or currency. You can implement a custom payment gateway configuration as a workaround. 

This type of setup allows customers to submit orders with notes stating how they wish to pay. If they agree, you can work with customers to complete their orders. 

What is the Square payment gateway? 

Square is a popular mobile payment gateway and merchant service provider based in San Francisco, California. Its software and hardware product range includes Square Register and Square Reader. Square Payment Gateway is a top-of-the-line variant for merchants and individuals who need to receive credit cards through both Android and iOS apps. 

Impress Your Visitors With The Best Payment Plugin For Square

WP Easy Pay plugin provides a variety of powerful functions to meet your needs. In case you are looking for the best Square payment gateway for your WordPress site, WP Easy Pay is the leading plugin which accepts credit card payments online. Use shortcodes to generate dynamic buttons and use the Square payment gateway to enable payment forms on your WordPress site. 

WP Easy Pay is very suitable for accepting simple payments, donations, subscriptions, and recurring donations. Satisfy your one-time payment requirements so that your business can easily maintain normal operations. WP Easy Pay integrates many new features in the new update, and now coupons can be granted, additional fees can be charged in the checkout form and payment form. The new subscription dashboard can be displayed on the interface to track their subscriptions and other Plugin activity.

Square settings 

Setting up on your website The Square payment experience ranges from simple to complicated, depending on who you need to pay with the gateway. And this is one of Square's advantages in WordPress.

The developer-centric style gives you the freedom to create customer friendly custom checkout processes. With Square elements, you can ensure that your customers quickly and correctly enter their information through real-time verification, dynamic localization, auto-completion, and improved formatting and scam blocking.

Ecommerce Integrations

Although you can't customize as many things as Square allows, Square is friendly enough for beginners, anyone can use it, and advanced enough that developers or large companies can use it.

 Square integrates with Wix, Weebly, Ecwid, BigCommerce, and 3dcart, suitable for users who are just starting out. Square works well with Drupal, WooCommerce, Magento, and custom websites for those who need more. 

Billing And Recurring Payments:

Periodic billing and payment-Periodic billing technology keep consumers and businesses in touch. Rapidly, it enables large companies to integrate subscriptions and spend more time providing valuable products and services, reducing the time required to manage defective payment systems. 

Square processes subscription bills and recurring payments immediately, when consumers sign up for an account, they agree to provide a standard payment method to access the service 24 hours a day. Consumers only need to register once, and their bills can be charged regularly according to their preferences, such as annually, quarterly, or in other ways. 


The payment gateway that appears on your WooCommerce website plays a vital role in the customer's decision. This is because consumers have special benefits in how they want to transact with the platform. Before choosing the right payment gateway, you may need to work hard to understand the demographics and security of your customers. Worry-free payments are always a factor in a customer's decision to return to your website. Therefore, before choosing a payment option, carefully consider the available options and the benefits of the existing customer base.

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Saturday, September 11, 2021

The Work Of Mobile Commerce In E-Commerce Between Consumers And Businesses

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Mobile eCommerce

In this modern world, plenty of technologies have been established and E-Commerce is also one of them. Electronic devices play a major role to spread out all these technologies to all over the world when it is connected over the net. 


Nowadays, there is no one who does not use smartphones; it is considered as a tool for acquiring technological knowledge via the internet. The development of mobile technology has changed your lifestyle.


With the evolution of mobile usages, people have been evolving in the commerce trends i.e., a lot of online businesses have been started doing with the help of electronic devices. It can create a smooth relationship between the consumers and the buyers. This is how the eCommerce development has been happening in the multivendor marketplace

The Future Of E-Commerce:

In recent years, everything has been migrating in an upgraded way, especially in the shopping world. In the traditional days, people had to visit the shop or store to go through the products and there was no returning option at that time. But now, people are getting extremely convenient in purchasing and selling on the internet platform. 


Some of the e-commerce mobile applications benefits are mentioned below.

  • Improved audience engagement,
  • Improved customer’s experience,
  • Enhanced the conversations as compared to traditional business way,
  • Enhanced the order value,
  • Increased the recognition of business’s products and brands,
  • Enhanced payment method, and so on.


This platform is majorly helpful for all individuals who are striving to do office work. Also, the profit of this industry is large. Office workers are also doing this by having a website for their business, as part-time work. The important part of it is, people can easily grow in this field i.e., they can easily gather the customers for their firm online. 


Mobile Business in These Pandemic Days:

Every workstation is running as per the shift time, like day or night. But in mobile commerce, there is no restriction about the day and time. Owners can do their business at their convenience. A company’s standard can easily reach its goal with the help of electronic commerce by letting their products know the people, which is considered as eCommerce solutions. 

  • Reduced traveling time,
  • Connects the business people without meeting them,
  • Can refer to the catalogs in their official e-commerce pages,  
  • User-friendly mobile applications and so on. 


Also using smartphones, one can create and design their website. If there is any problem in their official pages, they can effortlessly overcome the issues. Even a lot of benefits are there in the e-commerce trade. 


Rapid and Widespread Growth:

In today’s life, people run like a marathon to lead their lives. They do have a plan for all their activities just to optimize their time. So it helps mobile devices to estimate their time in the best and most effective way. 


Not only can you build your sites using your electronic device, but also can make traffic towards your site on the search engine result page. You can get to know all these technologies with the help of your mobiles. For beautiful experiences, you can try e-commerce support.

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Sunday, September 5, 2021

Why Your Travel Business Needs a Mobile App

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Mobile App

Mobile Apps are common today in every aspect of life whether we use them for personal benefits or business needs. So the use of mobile apps in travel and tourism comes as no surprise. We can confidently say that mobile app development has played a key role in the development of the travel industry today. What they do is that they make it easy and fast to communicate with travel companies, book tickets, book rooms, and search for good deals. Once the pandemic is completely in control, hopefully, mobile apps for traveling will increase and continue to grow. So let analyze through a few points that why your travel business needs a mobile app?


Travel Discounts or Offers

Travel applications like many are available as Cloud-based or you can; regardless of size and category, create your own travel applications to run as a system for travelers, where you offer discounts and other facilities as well. Terravision discount codes are one such facility that can be explored in the same context. All Travelers today are well informed, so can find out just by searching for more such options.  

Why Travel Apps are necessary today, can be analyzed with the below-given ideas


One Platform with Multiple Facilities

Travel applications are vivacious that is full of options. Here you can find location details, ticket booking fares, restaurant details, ticket booking facility, book accommodation, taxi, and explore local experiences. The weather updates timely basis makes it easy for the traveler to decide to undertake a journey to the location. 


A Platform Bound to Attract

Trends tend to drive the offers on the travel platform. The right offer for the right time is what makes a travel application more dynamic and generates both traffic and income. So holiday Makers keep a close watch on trends like a Sports competition or a festival and offer accordingly. So offering the right experience with the right service at the right time. Travel Apps have to be smart and promote their discount and offer for instance like the best discount codes, at the right time. Customers are well informed about the trends, so it is important to keep them updated accordingly.


Dominant Marketing Tool

Travel Apps are a good platform for marketing too. You can promote your business on them quite vigorously. You can create information-rich content on travel ideas to get customer loyalty through push notifications.


Paperwork & Hassle-Free

Due to most of the activities and documents online, you don’t need to worry about your Ticket or other bookings. Travel Apps take care of that in a very organized manner. You don’t need to worry about anything, including hotel reservation tickets, flight or train tickets, and other important documents of travel. It can save you time, and guide you 24/7. It is just like carrying all papers in one app.


Taj Mahal

Destination View

Travel apps help you plan your trip in a better way. You can get major information about the destination plus through the Google search integrated into the app, you can know the exact locations and watch the videos of the destination before landing there.


Travelers Experience

One of the best things is that you can even decide your tour based on other travelers' experience. Yes, this is true people who have already been to a place put up their reviews, so you can know more about it and plan accordingly. You can also post your experience with regards to a destination by commenting and sending a review through the app. accordingly we can put up the plan as much of the information available can help us too.


Communication for Success

Travel apps work through mobile, thus they are the direct means of communication between the user and the company. The company can understand the customer or user better on analysis of the search history. The Company can identify the user interests and send the notifications accordingly.  You can turn users into customers and customers to loyal ones, by staying connected with them. Frequently sending updates or notifications can help the user to know about other destinations and if the prospective user is interested, can use the app to travel to the place. User Experience can be optimized by using the feedback information gathered. 



If you are in the business of travel, your travel business needs a mobile app definitely. It should be a dynamic and friendly Travel app that grows your business effectively. The first and foremost thing is that you have to invest in mobile technology. Further, get an app developed through the best available developer/app development agency that has ample experience in building mobile applications. Once you get all this done, you just need to do a handful of digital marketing and the game is on. Your business can grow by leaps and bounds if you are able to secure the right travel app. 

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6 Organic Instagram Growth Strategies That Brands Need To Know

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Instagram Reach

Instagram Algorithm - These two words have much power and can stimulate much confusion. Everyone wants to know how to outsmart the algorithm to become Instagram famous or reach more people. Fact is, the one and the only way to survive and outsmart the Instagram algorithm is to understand it. Examine how it operates and what factors influence it. And then move forward to craft content that matches these criteria. Sounds simple, right, but it is not as easy as it looks. Therefore, we have developed this article to know six growth strategies to boost your Instagram reach.

Six Tips to Boost Instagram Reach

1. Find the Ideal Time to Post

Many factors affect the working of the Instagram algorithm. One main factor is Timeliness. While selecting the content to showcase to your audience and beyond, the algorithm indeed considers the time you posted it.


The ideal time to post on Instagram is the audience's most active time. It gives the perfect opportunity for your content to get seen by many people and gain engagement. Of course, the ideal time varies from profile to profile.


Look into your ideal time to post Insights to learn when your followers are most active on the platform. Maybe at 8 AM on Monday or midday on a Tuesday - keep your content ready for your followers to post them at prime time to increase your reach.

2. Reset the Content Fatigue

When there is a similar style and type of content in the home feed, we may glaze over it; we don't pay attention and start scrolling. We scroll down until something attracts our eyes.

Consider modifying your posts if they all appear similar to captivate the audience. It catches their attention, thereby getting automatic Instagram likes for your posts and increasing engagement rates. The same applies to any content on the platform that you craft regularly. And, if you want to post pictures, you have multiple options to experiment with, like carousels, reels, videos, and more.

3. Concentrate on Content That Performs Well

Understanding your followers' interests and creating content accordingly is an effective way to build your reach. Analyze your content and determine the high-performing posts, reels, and stories, etc. Question yourself:

  • What is the best topic that resonates with your followers?
  • Whether one format performs better than others?
  • Do lengthy captions bring in more audience?

Concentrate on the content that performs well and produce more of that kind. The Instagram algorithm observes how frequently the followers engage with the content; it considers it a positive signal that the content is relevant and exciting. That means the people who don't follow you will also find it appropriate to them. Therefore, the algorithm also starts to showcase your content to them, which leads to an increase in your reach.

4. Alter your Posting Frequency

How frequently you post content on Instagram could have a significant impact on your reach. Analyze your existing posting frequency. Suppose you post two times in a day that has little effect on the reach, then consider posting once in a day, it might look counterintuitive, but at times less is more than enough.


When you have the pressure to post consistently on Instagram, it may decline the quality of the content. And if this scenario takes place, then it would affect the audience engagement with your content. As a result, if the engagement drops off, the reach also goes down.


Postless content and utilize the time to craft attractive and engaging content. It is always good to post one quality content rather than several low-quality ones. That way, you would attain excellent results.

5. Examine your Hashtags

Using the same hashtags for every post may seem effortless, but it does harm more than do good. By this, you may risk becoming invisible to the algorithm, as it could think that you spam the system with similar hashtags every time. Apart from that, using the same old hashtags helps reach only the same audiences every time. 


A well-planned hashtags strategy would help you get the best out of every content you post. Invest your time in discovering relevant hashtags for every content. Varied hashtags reach different audiences, and therefore build your reach.


Besides, try to use small hashtags, and less often used than hashtags with hundreds and thousands of posts. That way, you could reach your target audience easily and quickly. So think wisely.

6. Post Saveable and Shareable Content

Likes and comments are always an integral part of the Instagram engagement. Also, in recent years, saves and shares are becoming a big part of the Instagram engagement. These criteria are a positive signal to the Instagram algorithm that the content resonates with the audience. That means they like it and consider it intriguing enough to share it with others or even keep it for future reference. Can there be a more eloquent tribute to your work? We believe not.


Therefore, how to make people save or share your content more? Of course, craft content such that it is relatable and saveable. That needs understanding the audience and for what content they will respond to. Post informational and helpful content relevant to your brand; carousels and reels are the fastest way to do so on the platform. The higher your followers save and share your content, the higher Instagram showcases your content to the audience.


Provided the information above, it is now time to examine the data and draw insights from them. By maintaining records and continuously analyzing the data, you could see what works for you and what doesn't. This information also helps you to measure the achievement or failure of the content you share on Instagram. 


The opportunities are boundless. It is your task to examine, learn, experiment, and implement your content. Most of the businesses on the platform want to showcase their content to as many audiences as possible. Reach is the perfect way to identify how to achieve that goal.

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