Monday, September 26, 2022

Build Awesome 2D Game Using Golang

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Apparently, Golang game development is becoming a trend now. Although mainly used for back-end development and systems programming, developers are taking the help of amazing libraries, frameworks and gaming engines to develop 2D and 3D games. In this blog, we will focus on building a simple 2D game. 

 

The Prerequisites 

In order to develop your 2D, you would need two things. These are:

  • A Go compiler 
  • An IDE like VS Code 

 

Create the Directory and go.mod File 

  • In order to create a new directory, we have to open Command Prompt in Windows and terminal in Linux or MAC. In this tutorial, I’ll be using Windows and I will save my project in go-workspace. So, here is a snapshot of the code I typed:
  • As you can see, we have named the directory snkgm. As we type code ., the IDE opens up (in this case, it is VS Code). 
  • In the VS Code, we go to the terminal to create the go.mod file. We type:

go mod init github.com/golangcompany/go-snkgm 

Upon opening the go.mod file, we get to see the current version of Golang and the name of the module. 

 

Installing Dependency 

The next step involves the installation of the dependency required for Golang game development. In this case we will install termbox.go. 

For this, we have to type in the terminal,, 

go get github.com/nsf/termbox-go

This will result in the updation of the go.mod file and we get to see the creation of the go.sum file. 

 

Creating a main.go File 

Next, we will be creating a main.go file. And inside the ‘snkgm’ directory, we will create another folder. Let’s name this folder ‘snakefood’. And inside this folder, we will have another source file named ‘logic.go’ where we showcase the logic of the game. 

 

The Code in logic.go File

This time, we will type the code in the ‘game.go’ file.

package snakefood

type Game struct {

ground [][]int 

posX int

posY int

groundHeight int

groundWidth int 

}

  • As you can see, we have created a struct named Game, where we have five different data fields, all of type int. Only the ground is a 2-D array. If you wish to know more about Structs, then click What Are Structs in Golang? Moving on,

func GameInitiate() *Game {

m :=new(Game)

m.groundHeight =14

m.groundWidth =14

return m

}

  • We have to import the function GameInitiate in the main.go file. Thus, we used capital G to write the function name. The return type is *Game, which will return the pointer to the game object. 

func (m *Game) resetGame() {

m.ground = make ([][]int, m.groundHeight)

 

for i := 0; i<m.groundHeight; i++ {

    m.board [i]= make ([]int, m.groundWidth)

    for j :=0; j<m.groundWidth; j++ {

         m.board [i][j]= 0

}

}

mground [0][0]= 1

m.posX=0

m.posY=0

}

  • Now, we have to comprehend a lot of code. Here, we write another function resetGame(). Golang has predefined methods. In order to make the code readable, we will be making this a method. 
  • In this block of code, we will create the ground. Apart from having m.groundHeight(), it will have the type 2D array. 
  • Next, we insert two for loops, in order to create the Height and Breadth of the ground. As you can see, in the for loop, we create an array with the statement m.board [i]= make ([]int, m.groundWidth) and we initialize it to 0. 
  •  

mground [0][0]= 1

m.posX=0

m.posY=0

This states that all the positions in the X and Y axis will be 0. Only the mground [0][0]= 1 as it represents the player and the color needs to be changed. 

 

The Code in the main.go File 

In this part, we will type the code in the main.go file. 

package main

import “github.com/nsf/termbox-go” 

func main() {

err := termbox.Init()

if err !=nil {

panic(err)

}

defer termbox.Close() 

    • Let's now comprehend what we did. Here, the termbox will be set up. We also look for errors in this section. We incorporate panic in the event that the termbox initialization fails (err). The 'defer' keyword will cause termbox to run. When the main function is finished, call Close(). It will essentially shut the termbox.
  • In the following section, we will create channels. 

Hopefully, you were able to understand the concepts well. If you face any issues in understanding the process or methods, then go through the steps once more. You will surely get a hang of it. And most importantly, you should try this on your machine and check the output for yourself. 

eventStream := make (chan termbox.Event)

go func() {

for{

eventStream <- termbox.PollEvent() 

}

}()

m := snakefood.GameInitiate()

  • So, let us understand what we are doing here. With the creation of the variable eventStream, we create a channel make (chan termbox.Event).
  • Next, we move on to go func(), with the help of which we create goroutines.  
  • Following this, we will run an infinite loop. You won’t get to see this on the forefront as it will run in the background. When you press the keyboard, the input will be transferred to the eventStream. Thus, you are feeding live data into eventStream. Moving on to the next part, we describe m := snakefood.GameInitiate(). 

for {

   select {

    case tx := <-eventStream:

           if tx.Type == termbox.EventKey {

              switch {

               case tx.Key == termbox.KeyArrowDown:

               case tx.Key == termbox.KeyArrowLeft:

               case tx.Key == termbox.KeyArrowRight:

               case tx.Key == termbox.KeyArrowUp:

               case tx.Ch == ‘q’ || tx.Key == termbox.KeyEsc ||txt.Key == termbox.KeyCtrlC:

               return 

            }

            default:

        }

    }

  • In this situation, we must write a case. It will transmit any events that are present in the eventStream to case tx. Therefore, we must determine if the event that occurred matches the termbox.EventKey. The switch case statement must then be written in case any key on the keyboard is really pushed. Thus, we provide four distinct situations. KeyArrowUp, KeyArrowDown, KeyArrowLeft, and KeyArrowRight. The last scenario depicts tx.Ch == ‘q’|| tx.Key == termbox.KeyctrlC: will go on to stop the game. And we end with a default case. 

So far Golang game development looks good, right? Let us proceed further. 



Code in the execution.go File 

Here, we will code in the execution.go file. 

package snakefood

import github.com/nsf/termbox.go

const groundColor= termbox.ColorRed

const backgroundColor= termbox.ColorBlue

const setinsColor= termbox.ColorBlack 

 

const defaultMarginWidth= 2

const defaultMarginHeight= 1

const titleCommX= defaultMarginWidth 

const titleCommY= defaultMarginHeight

const titleHeight= 1

const titleCompleteY= titleCommY+ titleHeight 

const groundStartX= defaultMarginWidth

const groundStartY= titleCompleteY+ defaultMarginHeight 

const cellBreadth= 2

const title= “GOLANG SNAKE GAME” 

  • We are focussed on the basic styling in this section. We have described the color for the ground, instruction set and background. Next, we have highlighted the MarginWidth, MarginHeight. In addition to this, we have mentioned the starting and finishing locations of the game, etc. 
  • The cellBreadth, the smallest component in the game, is the most crucial factor here. This is because the cells will be used to form the whole game. Next, we proceed to the function Execute().

 

func (m *Game) Execute() {

termbox.Clear(groundColor, groundColor)

termboxPrint(titleCommX, titleCommY, setinsColor, backgroundColor, title)

for i := 0; i< m.groundHeight; i++ {

   for j := 0; j< m.groundWidth; j++ {

                 var cellColor termbox.Attribute 

                switch m.ground [i][j] {

case 0: 

cellColor = termbox.ColorCyan 

case 1:

cellColor = termbox.ColorBlack 

}

 

for l :=0; l<cellBreadth; l++ {

 

    termbox.SetCell(groundStartX+cellBreadth*j+l, groundStartY+i, ‘ ‘, cellColor, cellColor)

}

}

termbox.Flush()

}

func termboxPrint (x, y int, fg, bg termbox.Attribute, msg string) {

for _, c :=range msg {

    termbox.SetCell(x, y, c, fg, bg)

x++

}

}

  • This is a huge chunk of code that we have to understand. In this section, we create a function Execute(), which we have to import. After this, we clear the terminal with termbox.Clear and the default color will be groundColor. 
  • Following this, we write the function termboxPrint. The necessary message must be printed using this function. This is more difficult than printing fmt.Println since we need to take into account a number of factors, such as height, breadth, location, etc.
  • The title must be printed, together with information about where it should be printed, in termboxPrint. We also mention the backgroundColor and setinsColor. Next, a for loop is created to reach the groundHeight. Additionally, we create a second for loop that continues until groundWidth.
  • Next, we have to create a cell color object and a game object. In this game, everything is represented in the form of a color. That is why we define var cellColor as termbox.Attribute. 
  • Following this, we write a switch case. In the switch instance that follows, the condition will be m.ground and its current location [i][j]. We must determine if the case is 0. And we'll change its hue to termbox.ColorCyan. We must set the color to termbox.ColorBlack if it is a player. 
  • In the next section, we write 

l=0; l<cellBreadth; l++{

termbox.SetCell(groundStartX+cellBreadth*j+l, groundStartY+i, ‘ ‘, cellColor, cellColor)

} In this case, we have assigned cellBreadth to 2. 

Thus, the loop will continue for two times and will create two cells. 

We also have to keep in mind the termbox.Flush(). 

 

Time to Go Back to main.go File 

Do you recollect this section? 

m := snakefood.GameInitiate()

m.Execute ()

for {

   select {

    case tx := <-eventStream:

           if tx.Type == termbox.EventKey {

              switch {

               case tx.Key == termbox.KeyArrowDown:

               case tx.Key == termbox.KeyArrowLeft:

               case tx.Key == termbox.KeyArrowRight:

               case tx.Key == termbox.KeyArrowUp:

               case tx.Ch == ‘q’ || tx.Key == termbox.KeyEsc ||txt.Key == termbox.KeyCtrlC:

               return 

            }

            default:

            m.Execute()

        }

    }

 

As you can see, we have inserted the m.Execute() function. 

 

Time to Go Back to logic.go File 

  • Can you remember the following section?

func GameInitiate() *Game {

m :=new(Game)

m.groundHeight =14

m.groundWidth =14

m.resetGame()

return m

}

We just inserted the m.resetGame() function. 

 

  • We move onto another section, 

 

for i := 0; i<m.groundHeight; i++ {

    m.board [i]= make ([]int, m.groundWidth)

    for j :=0; j<m.groundWidth; j++ {

         m.board [i][j]= 0

}

}

mground [0][0]= 1

m.posX=0

m.posY=0

}

 

We had deliberately left some space for codes to enter. 

func (m *Game) ShiftUp() {

m.ground[m.posX][m.posY] = 0

g.posX--

m.ground [m.posX][m.posY]= 1

}

 

func (m *Game) ShiftRight () {

m.ground [m.posX][m.posY] =0 

m.posY++

m.ground[m.posX][m.posY]=1

}

 

func (m *Game) ShiftDown () {

m.ground [m.posX][m.posY] =0

m.posX++

m.board [m.posX][m.posY] =1

}

 

func (m *Game) ShiftLeft() {

m.board [m.posX][m.posY] =0 

m.posY–

m.board [m.posX][m.posY] =1

}

  • So what's going on here? ShiftUp() will just set the current position to 0 as soon as we press it. The X position will then go downward after that. The player's current location will then be updated.
  • The other functions have been coded accordingly. Now, we need to verify whether the player is crossing the boundary. In such a case, the player will receive an error ‘outside the range’. Thus, we have to write another function. 

 

func (m *Game) CheckPlace() bool {

switch m.Direction {

 

case “top”:

if m.posX == 0 || m.ground [m.posX-1][m.posY] == 1 {

return false 

}

return true

 

Case “right”:

if m.posY == m.groundHeight-1 || m.ground[m.posX][m.posY+1] ==1 {

return false

}

return true

 

case “below”:

if m.posX == m.groundWidth-1 || m.ground[m.posX+1][m.posY] == 1{

return false 

}

return true

 

case “left”

if m.posY == 0 || m.ground [m.posX][m.posY-1] ==1 {

return false 

}

return true 

 

default: 

panic (“TRY AGAIN!! DIRECTION IS WRONG”)

}

  • As you can see, we have added the CheckPlace(). And inside it, we have included several switch cases with different conditions. As we have also incorporated m.Direction, we have to insert it as a data field in the Game struct in logic.go. So far how are you enjoying Golang game development

type Game struct {

ground [][]int 

posX int

posY int

groundHeight int

groundWidth int 

Direction string 

}



Time to Go Back to main.go File 

Do you remember this section?  

 

for {

   select {

    case tx := <-eventStream:

           if tx.Type == termbox.EventKey {

              switch {

               case tx.Key == termbox.KeyArrowDown:

               case tx.Key == termbox.KeyArrowLeft:

               case tx.Key == termbox.KeyArrowRight:

               case tx.Key == termbox.KeyArrowUp:

               case tx.Ch == ‘q’ || tx.Key == termbox.KeyEsc ||txt.Key == termbox.KeyCtrlC:

               return 

            }

            default:

            m.Execute()

        }

    }

 

Now, we will be inserting certain parameters inside this block. 

 

for {

   select {

    case tx := <-eventStream:

           if tx.Type == termbox.EventKey {

              switch {

               case tx.Key == termbox.KeyArrowDown:

 m.Direction= “down”

if m.CheckPlace() == 1 {

                m.ShiftDown()

}

               case tx.Key == termbox.KeyArrowLeft:

m.Direction= “left”

if m.CheckPlace() == 1 {

                m.ShiftLeft()

}

               case tx.Key == termbox.KeyArrowRight:

                m.Direction= “right”

if m.CheckPlace() == 1{

                m.ShiftRight()

}

               case tx.Key == termbox.KeyArrowUp:

m.Direction= “up”

if m.CheckPlace() ==1 {

                m.ShiftUp()

}

               case tx.Ch == ‘q’ || tx.Key == termbox.KeyEsc ||txt.Key == termbox.KeyCtrlC:

               return 

            }

            default:

            m.Execute()

        }

    }

  • So you can see that we have set the m.Direction. Now, only if CheckPlace()==1, we can call the function m.ShiftLeft(), m.ShiftRight(), m.ShiftUp(), and m.ShiftDown(). 

Hopefully, you were able to understand the logic behind the creation of the 2D game. If you carefully follow the steps, you will be able to work on intricate projects sooner than you think.

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Saturday, July 16, 2022

Top Programming Languages to Be Used in 2022 & Beyond

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Programming languages are important for web development projects. Choosing the right one is essential for success. A good choice makes it easy for your development team to develop projects quickly and integrate essential features without having to expend extra effort.

 

Although there are many different programming languages, the most commonly used in web development are JavaScript, HTML, CSS, PHP, etc. According to Statista, JavaScript has nearly 65% ​​popularity among developers worldwide ur even used by website developers to build user-friendly websites.


This article aims to introduce you to the best programming languages ​​for web development in 2022. Let’s get started now:


What is Programming Language?

A programming language is a way for programmers to create and communicate with computers. Programming languages consist of a set of rules that allow strings of text to be turned into code that can be read and executed by a computer.


A program is a set of instructions written in a particular language that allows you to complete a task.


The Programming Language Used by the Web Developers

Depending on the project, web developers use a variety of programming languages:

  • Some programming languages are used on the front end or the client-side. Front-end web development is responsible for creating all of the interfaces and visuals that a user sees—from buttons to graphics. HTML and CSS are examples of front-end languages.

  • Python and Java, for example, are mainly used for backend web development. These "server-side languages" handle communication between the front-end interface and the databases and servers that it relies on.

A full-stack developer can code on both the front and back ends, requiring broader language knowledge. Most programmers begin by learning front-end languages such as JavaScript.

 

The List of Powerful Programming Languages You Need to Embrace Right Now

We've compiled a list of the top programming languages that can keep your new or existing website on track:

 

JavaScript

Javascript is the most widely used programming language in the world, and it is in high demand among a wide range of organizations. Every year, the average Java developer earns around $112,152.

 

JavaScript is a high-level programming language that is a key component of the World Wide Web. It is used as a client-side programming language by nearly 95% of websites. Originally used only to create web browsers, the programming language is now used for server-side website deployments as well as non-web browser applications.

 

Python

Python is among the most widely used programming languages presently, and its fluency makes it simple for newcomers to understand. It is a free, open-source programming language with a large community and extensive support modules, as well as seamless implementation with web services, user-friendly data structures, and GUI-based desktop applications. It is a well-known programming language used in machine learning and deep learning applications.

 

Python's language model is based on English syntax, making it simpler to read and interpret for English-speaking programmers than more numerical-based languages. Python is now an open-source programming language, which implies that the source code can be downloaded and used for free by anyone.

 

HTML/CSS

HTML is the most fundamental coding language. HTML will give you lots a firm foundation for website development if you intend to create a website or web-based application. Because most websites are built on HTML, development teams as well as HTML and CSS developers can style your code to integrate your specific requirements.

 

HTML gives a positive foundation for writing code that does more than just display information on the screen. Knowing how to create basic pages is also useful if you intend to publish your content online in the future! 

 

CSS (Cascading Style Sheets), on the other hand, is a language that explains how to display HTML documents on screen, paper, or in other media. CSS is important in contemporary web design because it allows designers to differentiate style from content.

 

Kotlin

Kotlin is a general-purpose programming language created and released by JetBrains in 2011 as Project Kotlin. In 2016, the first version was officially released. It is Java-compatible and supports functional programming languages.

 

Kotlin is widely used in the development of Android apps, web applications, desktop applications, and server-side applications. Kotlin was designed to be superior to Java, and its users are convinced. The majority of Google's applications are written in Kotlin. Coursera, Pinterest, and PostMates are among the companies that use Kotlin as their programming language.

 

AngularJS

AngularJS is an open-source structural framework for building dynamic apps. It uses HTML as its template language but extends the available syntax so Rich Internet Applications can be built and scaled (RIAs). By incorporating elements of graphical desktop applications, an RIA enhances the interactivity and visual appeal of web applications.

 

AngularJS develops single-page applications (SPAs). A SPA loads a single document and uses JavaScript to update its content. This expedites the loading process and boosts app performance.

 

AngularJS is a cross-platform framework that can create mobile apps for Android and iOS and works on all major web browsers.

 

TypeScript

TypeScript takes all of JavaScript's standard functions and adds a typing feature to make code more secure, maintainable, and deployable. Unlike JavaScript, TypeScript is a strongly typed language, which means that the programmer can assign names to variables and limit them to specific purposes in their code.

 

TypeScript makes it easier to detect common coding errors and will warn you if a runtime error occurs. You can use all of JavaScript's available languages and application programming interfaces (APIs), but you will be able to see more details about your code and reduce errors.

 

TypeScript has a steeper learning curve than JavaScript, but once mastered, it can save you a significant amount of time troubleshooting. The typeScript was named the "undisputed leader" among JavaScript types in the 2020 State of JS report. 93 percent of the 78 percent of JS users who tried it would use it again.

 

Matlab

Matlab is a MathWorks-owned proprietary programming language that was first released in the mid-1980s. It is designed specifically for scientists and engineers. Matlab is used by programmers to create machine learning and deep learning applications. Users can use Matlab-based programs to analyze data, create algorithms, process images, and validate the research.

 

Matlab is generally easier to learn than the other programming languages on our list. The MathWorks website has a large section dedicated to answering Matlab-related questions.

Conclusion

Although there are hundreds of programming languages, only a few make the cut for the short list of languages you should be familiar with. The ones mentioned above, in our opinion, are the best options for programmer training. 


If you want to start a career as a programmer or thinking of hiring a web development company making a lateral move into another field, or advancing up the corporate ladder, learning one of these languages is a great place to start. And, with courses ranging from Python for beginners to Java for experienced programmers, you can find the right fit for you.


If you're looking for some of the best web developers available, the programming languages listed here should be on your radar! Which do you think will be the most popular by 2022.

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Saturday, July 2, 2022

Instagram Marketing Tips for Your eCommerce Business

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Instagram Marketing Tips


The best Instagram marketing tips to implement in 2022 that will bring more visitors and widen your audience reach for improved sales and conversions.


Instagram appears to be a valuable platform for e-commerce merchants, with a lot of promotion and conversion possibilities. eCommerce store owners, in my opinion, can turn their stores into sales machines if they play their cards well. In 2022, Instagram e-commerce will surely be the way to go. All you have to do now is implement a sophisticated Instagram marketing approach that will allow you to scale your business. 

 

Since Facebook bought Instagram in 2012, it has gone a long way. This photo-sharing app had 50 million monthly active users at the time, but according to Statista, it currently has over a billion monthly active users.


Given such figures, allow me to discuss a few Instagram marketing tactics that will help you improve your revenue and expand your business.

 

Your brand can reach a wider audience if you use an excellent Instagram marketing plan. If you are worried about how to go about it you can take help from companies providing SEO Services. Instagram can assist you in generating high-quality leads. It helps you effectively develop a community of committed followers with whom you can share your products and solicit comments.

 

Let's look at some Instagram marketing tips!

 

Instagram Marketing Tips to Boost Sales 


1. Automate, Batch, and Repeat

One of my favorite Instagram marketing strategies is this one. Customers are looking for genuineness. They appreciate it when brands participate in their buyer's journey chats. Creating content from scratch every day, on the other hand, is exhausting. According to Neil Patel, the following productivity hack will save you time. It will also improve the efficiency of your Instagram eCommerce promotion.

 

Batching entails completing a task as much as possible in one session rather than at infrequent intervals. It boosts productivity by cutting down on transition time. It enables you to concentrate on the task at hand. As a result, batching can be used to finish your Instagram tasks. A WooCommerce developer can make all these easy for you.


2. Content Creation

Make sure that all of your content is of high quality. The better it is, the more engagement your target audience will have with it. Think about what you're going to post before you do it! Use hashtags that are relevant to your products to create content. The following are the suggested Instagram image sizes:


  • Square Image – 1080 x 1080 pixels.
  • Vertical Image – 1080 x 1350 pixels.
  • Horizontal Image – 1080 x 566 pixels.
You can use up to 2,200 characters in your captions, including your Instagram handle. You may also use markets like Upwork or Fiverr to outsource your content.


Move on to the second job once all of the content has been completed. You can combine the two or not. It is all up to you.


3. Content Scheduling

Don't squander your time on Instagram now and then. Instead, use tools like Latergramme to plan out a month's worth of material ahead of time. They ensure that your Instagram feed is regularly updated with high-quality content. They'll also keep your target audience interested all of the time.


4. Interacting with Fans

It's not enough to publish high-quality content. It will help if you are able to interact with your fans. Integrating customer care into your eCommerce site would be a brilliant idea if you have a high number of sales.


5. Growth Exploitation

You need to figure out what works best for you as an eCommerce store owner as soon as feasible. 


First and foremost, cross-collaboration with critical influencers. Second, with the following types of postings, organize contests and provide free freebies.


Promotional Posts: Product posts and everything else related to your e-commerce store are examples of promotional posts.


Conversational Postings: These posts encourage your followers to participate in discussions. You can use this space to ask your followers questions, give away prizes, or hold contests.


Sharing Posts: Use your fans, bloggers, and influencers to promote your material.

 

6. Adhere to the Rule of Thirds

The 'Rule of Thirds' is a helpful guideline for creating appealing photographs. Let's look at how to go about doing it.

 

Step 1: Create a Grid- Use a 3 x 3 grid to visualize your product image. It consists of two vertical and horizontal lines that are evenly spaced, resulting in nine equal sections, as illustrated below.

 

Step 2: Putting Your Product in Its Rightful Place- You must now align your product with the intersecting points. The product, for example, is placed on an intersection point along the left grid in the image below.


Step 3: Creating the Ideal Composition- This alignment will make your product significantly more enticing than putting it in the middle. Take a look at how these two photographs compare. Because of the law of thirds, the image on the left appears more inviting. Because the product is in the center, it generates more curiosity than the one on the right.

 

It's not as if images that don't follow the rule of thirds aren't appealing. The design principle, Rule of Thirds can be demonstrated to work.


7. Tag Products

Product tags are clear calls to action that simplify the buying decision. One of the prominent marketing strategies is tagging accounts, as it invokes curiosity among profile visitors. This helps businesses to broaden their reach. The tagging process is simple, and you can create a shop section on your Facebook business page that will connect to Instagram. 

 

You can add products there, and the customers should be led to your product page. Instagram will inform you that you can tag products after a few days of starting the page. Next is to tag products after posting an image, and you can upload it on your Facebook as well. 


8. Use of Hashtags 

Instagram hashtags have a lot of power. Each post can contain up to 30 hashtags. They make your material available to a larger audience. It aids in the acquisition of new potential clients. Do relevant hashtag research daily to save time. After that, please make a list of hashtags you wish to use and keep it.

 

If you routinely upload product photographs, quotes, or lifestyle photos, make a list of hashtags for each. At posting, add a few relevant hashtags to each post. Because trending hashtags change frequently, it's essential to keep your hashtag list up to current. Also, only use relevant hashtags and don't overdo it.


9. Use Contests and User-generated Content to Increase Sales

While selling directly from Instagram may work for you, it's also essential to make your fans feel unique. Concentrate on creating an engaging community with a wide range of user-generated material. For your target audience, create an aesthetic and inspiring feed. On Instagram, there are three sorts of content that generate a lot of trusts and generate a lot of engagement.


Behind-the-scenes photos: Take a look at the Instagram feed of Peppermint pine. It shares personal and private images that show the current progress of its products. As a follower, you feel connected when you have a peek backstage. It makes them feel closer to your brand when you share behind-the-scenes footage or photos.


Post-user-generated content: Want to promote a friendly, down-to-earth, and humane brand image? Then post pictures of your customers showing off your products. User-generated content works like a charm. You'll make them ecstatic by featuring them.


Run contests and giveaways: Many Instagram users follow brands simply because of the giveaways they offer. If you treat your customers the way they prefer, Instagram can lift your conversions considerably. To announce your giveaways, use visually appealing graphics and overlay explicit texts.


10. Engagement

Spend some time on social media, liking, commenting, and following your target audience. This will allow you to grow naturally and spectacularly over time.


If you comment on other people's posts, they are more likely to visit your profile. Likes are easy to get by and come in large quantities.


On the other side, meaningful engagement with your fans gets more attention. When you interact with your target audience, they are more inclined to like you back and even follow you.

 

Buying likes or followers is not in your best interests. It may appear to be a quick fix, but it could be detrimental to your brand in the long run. The criteria for blocking on Instagram aren't made public.


11. Make the Buyer's Journey as Simple as Possible

You're now sharing high-quality content and generating significant engagement. Congratulations on flooding your target audience's Instagram feed with valuable content. However, are your Instagram marketing efforts having a favorable impact on your eCommerce store?

 
If you have a massive number of Instagram followers that is fantastic. Furthermore, increased involvement equates to increased brand visibility. These are, however, vanity metrics. To achieve long-term success, you'll need to make your buyer's journey more pleasant.
 

The majority of Instagram traffic comes from mobile devices, and you should keep this in your mind and make sure that your page is mobile-friendly. You can also use Instagram's location tool to your advantage. It's a fantastic technique to use Instagram to generate eCommerce revenue.


12. Recruit Influencers

Influencers are an excellent way to widen reach. Coordinating with fashion bloggers, vloggers, food bloggers, etc., who have many followers will give you a more expansive space. 


13. Keep an Eye on the Numbers

The most excellent Instagram marketing plans always include a thorough analysis of metrics. The metrics in the app offer you vital information. This information can be used to boost engagement. You can observe when your Instagram followers are most active by going to the audience tab. Plan your future posts around these hours to get the most bang for your buck.


Keep an eye on the photographs with the most likes. It will give you insight into what your target audience is most interested in. You can use this knowledge to enhance engagement by posting more of what they desire.


14. Instagram Stories and Highlights

Instagram stories and highlights are an easy way to inform, entertain and engage followers. This helps you create a competitive space in this busy world. 

 

To summarize!

That's all there is to the most effective Instagram marketing methods. Instagram's appeal is that it does not necessitate a significant expense. You can quickly boost your Instagram eCommerce sales. 


Because Instagram users adore purchasing, implementing the marketing mentioned above suggestions for businesses as soon as possible. Also, keep track of your progress. You should have enough data on the sales you earned through Instagram within a month.


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Saturday, June 25, 2022

The Best Ways to Impress Your Website Visitors and Transform Them into Leads

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What happens when a visitor lands up at your website?

Are you looking for different ways to increase your website visitors?

Do you need to maximize your lead quality and volumes?

Do the visitors leave your website in a fraction of seconds?

If you are experiencing any of the above-mentioned issues with your website, it’s time to plan the best strategy to make your business reach new heights. You need to be innovative and offer something unique to your visitors. Try to understand their choices and expectations from your brand before you jump into any type of planning for your website. 


There are several lead generation tactics and strategies that can help you convert your visitors into leads. Business owners should know that the visitors cannot convert themselves on their own. Hence, apply the right tricks to turn your website traffic into leads. This will help you monetize your website. If you have hired experts for Flutter web design services, you should ask the professionals if they have someone who is experienced in digital marketing services also. You can even hire a third party agency for helping you increase the visitors and convert them into customers. 

Let’s understand how to convert your visitors into leads:


Pay Attention to Your Website Landing Page 

Step yourselves into the shoes of the end users, and think of how they would feel when they land to your website. If you notice a higher bounce rate on your website, it’s time to redesign your website landing page. Keep the design minimalistic and offer the right call-to-action (CTA) options on the web pages. Using the right navigation links to relevant pages can guide the users to the desired pages. Offer a smooth browsing experience to the users by preventing any kind of distractions on the landing page. 


You can use A/B testing for different elements on the landing pages such as CTA buttons, colors, branding, content, contact forms, and more. This will help you understand what works for your business and what needs changes. You can try and experiment different variations of the elements and use the best combinations to generate maximum conversions. 

Contact Forms 

It is important to create user-friendly contact forms. You may have to collect information from the users. Whether you need a contact form or a short form to allow users request a quotation, you can think of building an easy to use form. Even if you require a newsletter subscription form, you should plan how to offer value to the users who would be filling the form. Privacy of the users is a crucial factor and so, make sure that the people who fill the contact forms are not worried about their details being shared with third parties. 

Use High Quality and Relevant Content 

The content on your website plays a major role in the success of your business. So, make sure that your website has fresh, informative and relevant content on the website landing pages. You can hire a professional content writer to produce high quality content for your site. It can be a good idea to consider a content upgrade in the form of blog posts on your website. Try to write content that includes major reasons why the visitors should hire you for particular services. 

Live Chat

You can provide a live chat option on your website so that the visitors can get real-time answers to their queries. If the user visits your website, he/she can contact you directly via a live chat feature. You can integrate engaging live chat features to make it easier for the users to contact you while they visit your website and this would ultimately help you increase the conversion rates. Industry experts believe that websites that have a live chat feature have 45% more chances of conversions compared to the sites that do not have such options. You can even personalize the chat options based on your requirements and preferences. 

Target the Right Keywords

Choosing the right keywords is important when you focus on improving your conversion rates. You can make use of keyword planners to help you pick the right keywords that can help you make your website rank higher in Google and generate more traffic. More traffic means higher conversion rates. You can seek professional help for planning short and long tail keywords according to your business objectives. 

Final Thoughts 

Impressing your website visitors may not be a cakewalk. You may have to do a lot of homework to pull the attention of visitors and then convert them into long-term customers. A little research and planning can help you go a long way. If you want to increase the profits, you’ll have to think out-of-the-box and come up with innovative ideas that generate high amount of traffic to your website. You can follow one or multiple tactics mentioned above to experience a massive boost in your conversion rates.




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