Search engine optimization (SEO) was once as easy as stuffing keywords everywhere on a specific webpage. And surprisingly, you’d rank. Before social media marketing (SMM) was discovered, SEO was probably the only digital marketing technique to generate traffic and leads. However, as SMM came into limelight, B2C and B2B marketers found a new and better way of connecting with their audience. Unlike SEO, SMM can be used by an organization merely to develop strong relationships with their target audience.

Nowadays, SMM and SEO both are known as digital marketing techniques. As an expert digital marketer who has experience working for a worldwide B2B marketplace, I’d like you to have a closer look at each of them to find out which strategy new businesses should invest in.

Search Engine Optimization (SEO)

SEO is basically the process of making your web pages accessible to read and crawl for SERPs. In addition, it also makes it easier for your target audience to find you through these search engines. Over the years, this strategy has evolved from keyword stuffing to a much more complex system which involves both off-page and on-page techniques.

Off-page refers to everything you do to boost your rank with an external approach. That means it doesn’t affect anything on your website. Over the years, people believe that simple link building is the only thing you are supposed to do. However, there is a lot more to it. On-page is everything you do that happens directly on your website. For example, your meta title, meta description, and the right keyword density are crucial elements here.

Social Media

Social media marketing (SMM) is an off-page technique that is quite effective these days. Due to the rise in social media users, you have the opportunity of targeting vast segments of the international population. By sharing content and engaging your followers, you can generate immense traffic.

Backlinks

Backlinks are an excellent ranking factor that Google considers. Every time you get a link to your website from another site, that’s a backlink. You can generate such links in various ways. From requesting other websites for link exchanges to publishing guest posts with such links, you can try it all.

Review Websites

If you really want your new business to prosper in an early age, then reviews will play a crucial role in it. Due to high competition, consumers have started getting confused with all the marketing tricks being used. Therefore, a generic review is what they look for first. Make sure that your store’s reviews are posted on Google reviews and other similar networks. These reviews can help you become recognized instantly.

Social Media Marketing (SMM)

SMM refers to how you promote and advertise your business through social platforms. With a business page on some of the top platforms like Facebook, Instagram, Twitter, and LinkedIn, you can boost your social presence and generate many followers. As astonishing as it sounds, the management of various networks at the same time can be tricky. Therefore, we advise that you stick to the basic ones while going through the initial stage of your business.

It is estimated that in 2019, over 2.77 billion people will use at least one social platform. That’s around one-third of the global population. That clearly signifies that if you wish to generate traffic and gain an online presence, you can ignore SMM.

SEO vs SMM: The Verdict

Having considered both strategies, I’m pretty sure that you are aware of the importance each will play in helping you grow your business. Therefore, according to my experience, I can emphatically state that one without the other is pointless. As you notice that I listed SMM as a part of SEO, which means, that if your goal of using SEO is lead and traffic generation, then SMM can’t be ignored. Similarity, while using SMM, without adequate keyword research, you’ll never know which topic or phrase to focus on while promoting your content.

Therefore, as a new business, you should opt for a diversified marketing approach. This campaign should involve both SEO and SMM. By lining both these B2C and B2B digital marketing technique, I’m pretty sure you’ll experience growth and more lead generation which will help your new business climb towards success.

Author Bio

Beatrice McGraw is a digital marketing expert who works for ExportHub – An Online B2B Marketplace specialized in connecting Chinese suppliers. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a TouchWiz who adores researching innovative solutions that emerge in the digital world.

There are a lot of innovations have made the technology vital ingredients these days. Because of technology, human life is becoming more comfortable and luxurious. 

Currently, Artificial Intelligence technologies such as Chabot’s, robotics, vehicles, drone cameras, digital appliances, AI-driven development, quantum computing.

Below we are going to tell you about these AI techs in detail

1. Chatbots for Communication Purpose

Chatbots are computer programs which conduct a conversation via an auditory or textual method. Chatbots are typically used in dialogue systems for various practical purposes including customer services or information. Some chatbots use sophisticated natural language processing systems. Basically, Chatbots are artificial intelligence technology. Chatbots are also known as talkbot, bot, Imbot, etc. 

2. Robotics Technology

Robotics is also a part of artificial intelligence technology. Application of robot is used in computer systems. Robots are also used in manufacturing companies. Robots can complete the task on time. In this era, a lot of companies and factories are using robots and robotic technology because it can perform actions more than human. Natural language processing, Edge computing, Complex event processing these all are becoming more easier just because of robotics.  

3. Use AI in Vehicles

AI information technology nowadays is used in vehicles basically in cars, truck, and busses, etc. If you are driving a car so AI technology will guide you about the road directions, events on-road and It will also help you to traffic problems. Sometimes AI technology in the car also follows your instructions. It works according to your choice.                                     

4. Drones Camera

This is also a part of AI information technology. Basically, drone photography is the capture of still images and video by remotely operated or also known as aircraft system or more commonly as a drone. Drone technology is invariably growing as a new contraption and big contribution are bringing more advanced drones to the market every few months. Altered vehicle technology covers everything from the navigation from the drone.

The constituent in the manipulation of the physical UAV, to the circuit board, chipset and software are the brains of the drone. Drones are furnished with other states of the art technology such as multi-rotor, fixed-wing, and single- rotor helicopter and fixed-wing hybrid. A drone is one of the leaders in the creation of 3D mapping software. Their mobile app and the live app is being used in various sectors for creating 3D maps and models.

5. Digital Appliances

Inherently digital appliances refer to the smartphone, camera, TV, washing machine and refrigerator, etc. Just because of Artificial Intelligence technology these appliances made human life more easy and comfortable. Today, technology has evolved to such an extent that there’s a possibility to design meaningful collaboration between humans and machines, primarily due to advancements in AI. Moreover, digital assistants, also called virtual assistants, work on voice-controlled AI, which can do functions like searching the internet, making calls, and connecting to other devices.

These assisted devices can be embedded in smartphones or can also be used as a standalone device. This is really a big opportunity for people. Using AI techniques in the smart washing machines, washers can freely adjust the washing strength and detergent to be used according to the load weight and the type of fabric. By endorsing such technologies consumers can diminish almost several detergents and power consumption while increasing the cleaning power and thus saving energy.

6. AI-driven Development

Contortionist network development is an AI network development trend is a neural network. It is a mathematical model with its main feature to model formulas, which are not programmed in the usual sense of the word, but taught. For example, to predict whether to open the door to a stranger or not, instead of developing formulas based on the words of a person, we teach the neural network, meaning that it will “learn” the necessary formulas.

Neural networks are the main mechanism of deep learning, but they did not immediately gain popularity. Scientists have tested many other methods and models: Bayesian networks, support vector machine, evolutionary algorithms. Deep learning is also known as a machine learning logarithms that manipulate h-level considerations in data using planning subside of several non-linear transformations.

7. Quantum Computer

A quantum computer has a memory made up of bits. A quantum computer besides this maintains a sequence of quits which can represent a one, a zero, Quantum computers operate on completely different principles to existing computers, which makes the human calculation more easy and simple as well.

There are a lot of advantages of a quantum computer; the quantum computer has the ability to exist subatomic particles. Quantum computer can store huge amount of data and information

8. Speech Recognition Technology

Speech recognition is a technology that permits spoken input into systems. You can communicate with your computer, phone or device. Certain smartphones are making interesting use of speech recognition technology. Siri and Alex are the best examples of speech recognition technology. 

Author Bio:

Jessica James is a senior content developer and a blogger who loves to share her views on diverse topics. She holds great knowledge and experience about technology and is currently associated with a renowned web design company USA named USA Web Design Express 

The meteoric ascent in mobile gadget prevalence and tech capacity has powered the incredibly famous mobile app industry. Mobile games are among the most mainstream sorts of apps—in 2017, 80% of all app revenue originated from gaming apps for both the Apple iOS App Store and Google Play Store. The worldwide gaming business sector is focused on reaching $115 billion out of 2018; the mobile gaming industry represents 50 billion dollars in the majority of the global gaming revenue.

The mobile app industry is lucrative and continuing to develop in size every year. How do mobile games profit? Game adaptation is the technique by which a game product makes cash for its engineers and copyright owners. There are different revenue models that mobile games use to generate profit.

How do mobile games make money? Kinds of  Revenue models for mobile gaming app monetization.

The Mobile Gaming Industry Incredibly Lucrative

Mobile games have progressed significantly since the times of playing Nokia's Snake on a minor screen. The principal realized the mobile game was an old version of Tetris, introduced on a mobile telephone called Hagenuk MT-2000 out of 1994. The launch of Apple's App Store in 2007 imprints the beginning of mobile gaming as we probably are aware it today. Engineers overwhelmed the marketplace with games, a significant number of which were unbelievably addictive. Some early hits have blurred from memory (Angry Birds, est. 2009), while others stay dominant in fame (Candy Crush, discharged in 2012).

Mobile gaming apps have never been progressively sophisticated, and new advancements like continuous multiplayer capacities, live streaming, and cross-gadget synchronization keep on driving industry development. Another development factor is the blast of internet-based life enthusiasm for gaming on stages like Twitch and YouTube. As of April 2018, top mobile games like Fortnite and Candy Crush Saga earned more than one million dollars in day by day revenue on iPhones alone.

The absolute first gaming apps could be categorized as one of two broad classifications: 1. Free Mobile Games (in some cases adapted through ads); 2. Paid Mobile Games (only a solitary forthright installment). Presently, gaming adaptation models have turned out to be significantly increasingly mind-boggling and changed. The lucrative idea of mobile gaming impacts game plan and improvement so that makers can profit from their games.

Techniques used to monetize the mobile game app.

Free Mobile Games 

Free-to-Play (F2P or FTP) games are free to at first download but require installment for different updates.

Freemium games are free to download and play but offer little in-game buys known as microtransactions. The top-grossing mobile games in 2018 have all been freemium model games, for instance, Clash Royale, Fortnight Battle Royale, and Candy Crush Soda Saga.

Microtransactions enable players to buy new virtual products like extra gameplay levels, cosmetic skins, restrictive rigging (for example protection, shields), plunder boxes, or in-game money. In-game buys fluctuate – some upgrades the player's capacity or accelerate their advancement inside the game, while others are entirely cosmetic. A case of a microtransaction for a roleplaying game (RPG) is a player buying a constrained version mixture which gives their character special powers that would generally be exceptionally difficult or tedious to get using typical gameplay.

Since the buys are usable inside the game, microtransactions are especially enticing for energetic, gave players. Microtransactions can bring down the abilities hindrance expected to advance inside the game, which can make the game feel unbalanced for the individuals who decide not to spend. Game engineers must be exceptionally cautious in structuring microtransactions, so that don't significantly unbalance rivalry between players or more terrible, make players feel coerced (for example incline that they should spend their cash to have the option to work inside the game).

Display ads are the most standard sort, which can include static ads, dynamic display ads, pennant ads, video ads, and spring up ads. Neko Atsume occasionally embeds dynamic display ads as a little standard at the base of the screen.

Interstitial ads will be ads that are demonstrated naturally in interims. Interstitial ads are normal for games with a level-up movement since they can be displayed between levels where there is a natural break in the gameplay, making them moderately unintrusive. For instance, Ray-Man Adventure requires the player to watch a 30-second video in the wake of beating a level.

Boosted ads offer an in-game impetus, similar to in-game money or a lift, in return for connecting with a promotion (for example viewing a video promotion). Baffle game Candy Crush will offer to reward users if they watch a short video before beginning another level.

Relevant ads are coordinated into gameplay, regularly as marked gameplay protests or marked retail facades inside the landscape of a game. Think marked Pokestops in Pokemon Go or billboards in the city of Grand Theft Auto.

Direct front installment model applies to games that are obtained using a one-time installment at that point downloaded legitimately onto a mobile gadget. A couple of prevalent instances of paid tournaments include Minecraft, NBA 2K18, and Grand Theft Auto: San Andreas.

Subscription model games charge a common expense to keep playing them, as a rule on a month to month premise. It's remarkable for mobile games to utilize the subscription model – it's all the more now and again used for greatly multiplayer online games (MMOs) and other computer games that require consistent server facilitating and managerial review to work. Mobile games don't loan themselves to a subscription model to a limited extent because they will, in general, be brief in notoriety. Purchasers will, in general, become exhausted of mobile games, continually searching for a novel diversion.


About The Author

Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Gambling Software Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

NEET 2019: Ten mistakes that will bridge the difference between not doing your best and acing the exam.

Business nowadays resembles a pattern going everywhere throughout the world. With the mist of innovation development, there is a requirement for every single business to join the online stage so as to build their achieve client reach. you should need to enlist a planner to assemble a site for you starting with no outside help. Still another choice is to manufacture a site on WordPress utilizing a free, business-situated topic.

With regards to free WordPress topics, it appears they are progressively situated towards bloggers and creators yet the new Airi subject breaks that form. This free topic was made in view of private ventures and it accompanies a few premade demos that are intended for new companies, specialists, and offices. For one thing, you'll see that you can without much of a stretch add a suggestion to take action to your flag region and line it up with a rundown of your administrations which are shown in a three-segment design.

Besides, you can fabricate trust with guests by showing tributes from past customers just as highlight your best work. There is an additional space to grandstand your blog entries or contextual investigations as another approach to help your position.

To the extent customization goes, the Airi topic makes it simple not exclusively to alter the hues, text styles, foundation pictures, and other visual perspectives however it additionally makes it simple to change the design of any page while never contacting a solitary line of code. That's on the grounds that Airi incorporates with the Elementor module which is an intuitive page developer for WordPress.

Best 10 Business WordPress Theme for Your Business

MT Writer WordPress Theme Bloggers

MT Writer is an SEO friendly free WordPress Blog Theme which is mainly designed while keeping in mind the interest of a blogger. MT Writer personal blog theme comes with a perfect Mix for a blog with an immense user experience to their readers. MT Writer is a much upgrade blog theme with a great outlook which will surely add on to the user experience.

Highlights -

• Fully SEO Friendly
• Advanced Typography Option
• Custom Hero Section
• Font Awesome Icons
• Fast Loading 
• Two header Layouts
• Advanced Color Management
• Estimated Read Time
• Custom Author Box
• Google Fonts

HESTIA WordPress Theme for Professionals

Nowadays, With the amalgamation of traditional offline and digital media, the business web has become more interconnected at all fronts to target the audience at maximum possible touchpoints. Social media, especially the likes of Instagram, Twitter and Facebook have been the prime importance for promotion and communication for the business.

Embedding social media feeds form an excellent interconnection between the website and social media platforms. This gives them the potential of inflated outreach and exposure to a diverse group of audience, that otherwise would not have been possible without the interconnection.

Embedding Instagram to the website is one such stride that businesses are exploring to generate maximum visitors, leads, and conversions by using visual content and its popularity among users.


Why Embed Instagram on Your Website?

Instagram is one of the most popular social media platforms and with its visually appealing aesthetics, recent API modifications, and increasing user base, it becomes an obvious choice for businesses to attract the audience from Instagram to their offerings.

The quantum of influencers and user-generated content, brand awareness capabilities and over 800 million active monthly users exhibit that embedding Instagram hashtag feed on to your website will help you grow customers, drive more engagement, networks, awareness, positive brand image and most importantly revenue flow.

So, we have grouped together a few ways in which you can embed Instagram hashtag feed to your website and avail all these benefits with minimal investments and efforts.

Let’s get underway!

1. Screen Capture and Display 

Believe it or not but photos on any website look good, rather than just alphanumerical content. Adding visual to the website makes it more engaging, lively and attractive to the eye of the beholder.

So, you can screenshot any Instagram post which is concerned with your business or you believe it would be productive for your website and embed it to your website. This photo could contain anything from a positive mention of you by celebrity, influencers or users, new product or trends, testimonial or any controversial post (if required). It gives you the option to moderate and use the best quality content for your business.

And embedding it is extremely easy and simple, and you create a wall of these photos to make it more interesting and attractive. Just remember to not overdo it.

2. Embed Instagram Wall

The Instagram wall is basically a wall displaying content gathered from various pre-defined hashtags into a single feed. This lets you display all the relevant content from Instagram that concerns your business or its theme into one place making it more easier, interactive, and a form of social proof, validated by the wall’s content.

You can use hashtag aggregator tools like Taggbox, to gather hashtag feed content from Instagram easily and embed it to your website by simply copy+pasting a provided unique HTML code to your website.

Besides harnessing quality content, you can also personalize the hashtag feed wall from many creative designing options, according to your business industry, website theme and further moderate the content that you want to display using moderation tools.

3. Instagram Feed WordPress Plugin

A WordPress plugin is another great way to embed Instagram hashtag wall to your website if you have a website built on the WordPress platform. The Smash balloon plugin provides you with multiple configuration options. The plugin can collect content according to the instructions provided for just embedding a single post or even a full-flooded Instagram wall.

It has a responsive and adaptive design for various devices. You can specify the size of the wall, location, length, width, number of posts, size of images, spacing and background of the Instagram hashtag wall.

It is a free plugin but also comes with a pro version that requires payment and the pro version gives you some additional customization and moderation feature for better outcomes.

4. Embed Instagram Shoppable Feed

This is an extended version of basic Instagram feed embedding, Shoppable post allows you to link products to your feed make it easier for the users to buy the products from the platform itself. You need to provide tags to the product(s) in the post to make them shoppable for consumers.

These shoppable posts help the users to make a purchase instantly and evict the process of researching and additional time investment. Taggshop, a product of Taggbox gives you the option of integrating your Instagram hashtag feed wall with a shoppable wall and further embedding it to your website using given HTML code, making your website more user-friendly, discoverable, easy navigation and platform of social proof.

5. Embed Instagram Code to the Website

Instagram itself has an option for embedding a post or a photo or video to your website. You just have to go to a post and get the HTML code for that post and paste it in the backend of your website, where you want the feed to show.
Tada!

You have a feed on your website integrated to your website, and further, the visitors can interact with the feed similarly as they can on Instagram. Although, this is a great option still it has some customization, moderation and Instagram-specific limitations.

You can still use it to display some one-off post occasionally to add a little creativity and interactivity to your website.

The Closure

If you believe your website could perform better than ever, embedding an Instagram hashtag feed will be an excellent step towards it. It will help you establish a more interactive and engaging website within a span of a few minutes.

Do let us know if you believe these ideas were helpful to you or have any questions. And comment if you have any reviews, opinions or experience of embedding Instagram hashtag feed that you would like to share.

Disclaimer: You need to have an Instagram Business profile to embed most of these methods.