How to Add a Payment Method in Google Ads?

If you want to run ads for your business on Google Ads, you first need to add a way to pay. Google Ads lets you choose from different payment options like credit or debit cards, bank accounts, electronic funds transfer (EFT), or pay-per-click (PPC) payments.

 

Understanding How Payments Work in Google Ads

Before you add a payment method, it’s good to know the different options Google Ads offers. Each one has its own pros and cons, depending on what your business needs.

 

Credit and Debit Cards

Credit and debit cards are the most popular way to pay for Google Ads.
They make it quick and simple to add money to your account. You can also set up automatic payments so your ads keep running without you having to worry about it. This is great for businesses that advertise regularly.

 

One thing to keep in mind: credit and debit cards often have daily or monthly spending limits. This might not work well if you have a large advertising budget. But don’t worry — you can add more than one card to your account to increase how much you can spend.

 

Bank Accounts

Another way to pay is by linking your bank account to Google Ads. This is good for bigger businesses that spend a lot because there’s no limit on how much you can pay. But, it might take a few days for the payment to go through, so it’s not the best choice if you need money added right away.

 

Also, you may need to verify your bank account by sharing some documents like bank statements. This helps keep your account safe and stops fraud.

 

Electronic Funds Transfer (EFT)

Another way to pay is using Electronic Funds Transfer, or EFT. It works like paying through your bank account but usually the money moves faster. This is helpful if you want to add funds quickly without using a credit or debit card.

 

Just like with bank accounts, you might need to verify your details with some documents to keep your account secure.

 

Pay-Per-Click (PPC) Budgeting

PPC budgeting is a special way to pay for Google Ads. Instead of adding money to your account upfront, you only pay when someone clicks on your ad. This is a good option for small businesses that want to control their advertising costs.

 

With PPC budgeting, you set a daily or monthly spending limit. When you reach that limit, your ads will stop showing until the next day or month starts. This helps you avoid spending more than you want.

 

However, PPC budgeting might not work well if you have a large ad budget. In that case, other payment methods could be better.

 

Setting Up Payment in Your Google Ads Account

 

Now, it’s time to add a way to pay. Just go to the Billing & Payments section in your Google Ads dashboard to do this.

 

Accessing Billing & Payments Section

To open the Billing & Payments section, click the gear icon at the top right of your Google Ads dashboard. Then, click “Billing & Payments.” Here, you can see your balance, past payments, and add a new way to pay.

 

Select Your Payment Method

Choose the payment option that works best for your business. Keep in mind things like extra fees and how fast payments are processed.

 

Entering Your Payment Details

Fill in your payment information, like your credit card number or bank account info. Make sure everything is correct before continuing.

 

Setting Your Payment Options

After adding your payment info, you can set how you want to pay. For example, you can turn on automatic payments or decide how much to pay when your balance reaches a certain amount.

 

Managing Payment Methods in Google Ads

After adding a payment method, make sure to keep it updated and manage it whenever needed.

 

Updating Your Payment Method

If your payment details change or expire, update them in the Billing & Payments section. This helps keep your ads running without any problems.

 

Removing a Payment Method

To remove a payment method, go to the Billing & Payments section. Find the payment method you want to remove and click “Edit.” Then, click “Remove” and confirm to finish.

 

Switching Payment Methods

If your current payment method isn’t right for your business, you can change it anytime. Just go to the Billing & Payments section and click “Add new payment method” to add a different one.

 

Conclusion

Managing your payment methods in Google Ads is easy and important to keep your ads running smoothly. Whether you need to add, update, remove, or switch payment options, you can do it anytime in the Billing & Payments section. Always choose the payment method that works best for your business and keep your information up to date to avoid interruptions.