Are you investing in SEO of your store? Your site getting good traffic, then it doesn’t mean that your conversions will be increased. If your site ranking for some keywords then it doesn’t mean your site is very well and you can increase your sales. Nowadays, digital marketing plays an important role to grow business.
Google Analytics is a very powerful tool to analyze your site. This tool will help you tack all kind of data related to your customer. To increase traffic on the website there are lots of factors affects on site. To analyze organic traffic in your site, you can take help of analytics.
Nowadays Data is the most important thing like money. If you have proper data of your targeted audience, what they do on your site, location, traffic everything, etc. So, here is a complete guide for tracking organic conversions.
Why Track organic conversions?
Sometimes site owner or marketers think that if their website gets ranking on several keywords, then their digital marketing efforts are paying off. But this is not true always.
Your ultimate goal is to get organic traffic and get more sells for your business. Converting your visitors into a customer is the main thing. By tracking organic traffic, you will know that your site is ranking for a proper keyword or not. To get ROI, you get have to analyze organic traffic and conversions.
Steps of Tracking Organic Conversions
Step 1: In analytics, you first have to create a goal for which you want to analyze. This goal tracks the factor for that you created a goal.
For tracking organic conversions, you have to create custom reports. Procedure for creating
custom reports are given below.
You can create alerts on your site as per your requirement for example alert for 404 error or you can create alert when someone does ‘ADD TO CART’. By these alerts, you can track the things.