PPC stands for pay per click, a modal of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it is a way of buying visits to your site, rather than attempting to earn those visits organically. PPC is also known as CPC means “cost per click” this is an internet advertising model used to drive traffic to websites. You can display your ads in the most relevant places by PPC easily. People love PPC advertising because it allows them to make the key change in the optimization strategies to improve the quality score.
CHOOSE A PLATFORM FOR YOUR PPC CAMPAIGN:
First, you should choose a step in running a new PPC campaign is to decide on which platform to run. Nowadays Google ads are becoming the most popular PPC campaign among today’s marketers. Facebook Ads allow you to place sponsored posts on the newsfeeds of users who identify with specific audience characteristics set by you, the advertiser. Using this platform, you can choose your Ads objective including brand awareness, website traffic, and store visits. Your target audience, budget, and Ad format. Facebook will then place your ad on the newsfeeds of users who match your choices and charge you every time this ad is clicked.
Twitter ads work similarly to Facebook ads. Because of Twitter’s PPC ad platform, sponsors can easily choose many other commercial objectives including app installs, new followers, tweet engagements, and website traffic as well as their target audience for the ads they run. Twitter will promote your post on the newsfeeds of users who match your choices and charge you every time this ad is clicked.
Google Ads allows you to pay for higher ranking real estate on Google various web properties including search engine result pages. The letter of which places your video on YouTube. These PPC campaigns allow you to set your Ad budget, customized your audience, and or commit to groups of search terms on which you want your search results to appear. After that Google then charges you each time this search result is clicked.
CHOOSE A TYPE OF AD TO INVEST IN:
Every podium express above will give you options for the type of ad that you want to pay for clicks on. For example on Facebook, you can choose between a single image, a single video, and a slide show to be your ad’s main asset like display ads, search ads, app ads.
Well, display ads basically refer to the banner ads these ads can be seen anywhere in the Google ecosystem, like Gmail, YouTube and other domains within Google’s display network.
This is another category of ads that you most likely associate with PPC. This is the method of search engine marketing in this way, Google’s search ads show your chosen landing page in the form of a search result when users enter specific search terms. You can take these search terms when setting up your google ads campaign.
These are the methods that will help to promote you’re an app that you have developed for sale on Google Play, the company’s app market place. By using this type of ad Google automatically incorporates each ad’s artwork using the contents of your app’s download page.
The purpose of the video ads is to emerge the Google video across YouTube and certain Google partner platforms. The organizer can run their ads before, during or at the end of the video.
DETERMINE YOUR AD BUDGET AND BUILDING STRATEGIES:
Your pay per click warfare account will tell you how much you are preparing to pay for the clicks you get on your commercial placements. If you place your ads on Google you will set a daily budget, where some platforms like Facebook and Twitter will have you select the increments you want your payments to be in.
ORGANIZE YOUR TARGET AUDIENCE:
In every pay per click platform, there is an opportunity that you can select who you want your ads to reach. The word who in the terms of Google ads mentions your audience’s location, their wants, and what apps they are using. If you establish your target audience you will top on the list.
CUSTOMIZE YOUR CAMPAIGN:
Let suppose if you are making Google search ads, you will choose the keywords that you have selected. And if you are making pay per click ads on Twitter, you will choose a similar campaign framework. In each and every group of ad, you can organize the search terms in that way you can easily come to know that who are most interested in your content.
Google Ads organize on a PPC click model. In every search, you can choose a set of winners to appear in the valuable ad space on its search result page. PPC sometimes refers to CPC that means (cost per click) its advertising relies on an agreed-upon fee for each time a viewer clicks the ad.
Jessica James is a senior content developer and a blogger who loves to share her views on diverse topics. She holds great knowledge and experience of technical and creative writing and is currently associated with a renowned Epos System in Birmingham named Matrix Epos