The commerce business is booming nowadays, which is one of the main reasons why so many retail businesses are putting in the effort to create high-quality ecommerce websites that help increase sales, derive more traffic, and generate more revenues.
However, creating good ecommerce websites is not as easy as it sounds. There’s a lot that need to be planned ahead of the process. Regardless of whether you too choose to develop your ecommerce website yourself or hire an outsourcing ecommerce web development company for the purpose, make sure that you are aware of these 5 loopholes to avoid for ecommerce website development so you can build an effective website plan.
Interesting Stats Related to Ecommerce Web Development
- According to Statista, 93% of millennials usually compare ecommerce deals using a mobile device.
- Stats show that only 2.17% of E-Commerce leads lead to actual product purchases
- According to stats, 18% of all retail sales are generated through ecommerce
- According to Google, 73% of customers would prefer a mobile website that allows for easy purchasing over a poorly designed mobile site.
- As per the stats by Google, upon the page loading time changing from 1 to 3 seconds, bounce rates on mobile sites increase 32%
Top 5 Loopholes to Avoid for Ecommerce Web Development
There are millions of ecommerce websites on the internet, but not all of them are successful. When it comes to high-quality ecommerce website development, there are plenty of loopholes that need to be avoided. Let's look at some common, yet major, ecommerce website development mistakes that you might need to avoid if you plan to build one.
1. Not Choosing the Right Platform
One of the most crucial factors that can make or break your ecommerce website development strategy is the ecommerce web solution you choose. It is essential to pick a platform that suits your online business, as not being able to do so can lead to several problems such as security issues, revenue loss, traffic loss and lesser conversions.
This one error would require you to spend extra money, energy and time in shifting your website to a whole different platform later on, and that’s the last thing that any business owner would want.
Some of the important things that you should consider while choosing the right platform for your website are; your budget, the design you want for your website, the tools you will be integrating, and the product/service you will be offering.
2. Website Content is Not Seo Friendly
Seo optimization is one of the things that website owners usually don’t pay a lot of importance to. Their main concern is the design and accessibility of the website, however if the website content is not Seo friendly, then chances are that you won’t be able to generate sufficient traffic.
Customers are more likely to click on the websites that can be seen on the first page of google search results. According to Backlinko, “The #1 result in Google gets approximately 32% of all clicks.” The only way your website will move up in the search rankings is if you are making proper use of Seo strategies.
Other than this, it is also important that you design your website according to the best SEO practices. There are several factors that are counted into search engine optimization, such as keyword research, meta description, catchy titles and captions, properly laid out and organized content and more; all of which can help you enhance your website’s ranking in the search results.
A research study by Optify showed that, “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.” Hence in the long-term, SEO strategy can help you boost your ecommerce sales to a great extent.
Therefore, it is imperative that business owners realize the importance of search engine optimization. The right practices will allow you to improve ranking, increase conversions and boost sales.
3. Website is Difficult to Navigate
Along with choosing the right platform, and making sure your website is Seo optimized, the design of the website is another crucial aspect that should be kept in mind. Users are more likely to shop from websites that are easy to navigate as compared to the ones that are all over the place.
One thing that you should remember while creating your ecommerce website is to not overdo the design of your ecommerce website. Instead, try to keep the design clean, navigable and simple. The more cluttered your elements and features are, the more confusing it would become for the customer to find what they are looking for, also taking them away from the whole point of the website - to purchase products.
When online visitors open your website, they expect it to load quickly and grab their attention. Websites that are plain, boring and unresponsive are often tagged as unreliable by customers. Therefore, it is also essential that you include plenty of high-quality images and videos on the page.
4. Checkout Process is too Complicated
Last but not the least, the checkout process of your website is another important factor when it comes to avoiding mistakes while building your ecommerce website. Majority of ecommerce website visitors are likely to abandon their carts if they find the checkout process to be too complicated.
In order to make sure that you don’t lose revenue due to this one major mistake, try to make the checkout process as simple and user-friendly as possible. Other than this, you also might want to include different payment options to further improve the user experience, and make shopping on your website more convenient for your customers.
5. No Attention Paid to Branding
Another mistake that a lot of ecommerce websites tend to make is to miss out on branding. If you are not creating an online identity, your customers wouldn’t be able to differentiate your ecommerce brand from the rest of the websites. Hence, try to include a lot of elements that would help you personalize your website for you. This can include a unique theme for your website, an attractive logo, etc. Hence, don’t forget to add a personal touch to your ecommerce website as well.
Conclusion
It is common for newbies to commit these mistakes during ecommerce website development. However, by focusing on these errors, it is possible to avoid them and enhance your site to its full potential. Looking for a reliable custom ecommerce web development company? Get in touch with InvoZone today.
If you have any question, please email me at durgtech@gmail.com