How to Use Analytical Tools to Measure the Website Traffic

If you have a blog for yourself or if you want to make a blog, the first thing you must acknowledge having by your side is an analysis tool. It might not seem important if you are a newbie to blog making but if you can see yourself by fast-forwarding a few months down the lane, you will notice that the analysis tool is the most essential of all. Even analysis of all those wonderful images, free SVG icons that you are making by using the amazing SVG editors and other editing devices are possible. The analyzing activity is also a must-do-it or one that must be done daily.

In this discussion, we will learn more about how we can use the analysis tools to measure the website traffic of our blogs and websites.

Before we head on to understand more, we must know more about the term, website traffic analysis.

Website traffic analysis involves using the analytics tool to study a few parameters that tell you more about the traffic you receive on your website. Using the analytics tool’s interpretation, you can collect and analyze the key points in website data. Basically, you can know the following;

  1. The total traffic you receive on a day
  2. Conversion rate points out to the number of people who are converting from being a visitor to a buyer.
  3. The bounce rate is the amount of time a person spends on your website by moving from one page or product to another.
  4. The type of crowd visiting your website.
  5. What are they targeting on your website
  6. The most observable reasons for leaving your site
  7. How many people came to your site through the free SVG icons

If you have the right kind of data, you can equip yourself better and find out what suits your website the best. 

Now that you know there are some common traffic analysis metrics that one must target while measuring one’s website success let’s understand them a bit more.

What are the most common website traffic analysis metrics targeted?

Here’s a bit more about the essential website traffic metrics one can use for a proper understanding of their site.


The number of times a viewer comes up on your site is what is defined as the page view. In this way, you can know which pages are more popular than the others. Once you know your best-performing pages, you can imitate the same template for your underperforming pages.

The Total Number of People Coming up on Your Site

With an appropriate tool in place, you can understand the trend of new and returning visitors. It is just an indicator of your site’s growth and does not pinpoint sales or lead generation.

The First Time Visits Your Site

With the help of first-time visits coming up on your site, you know how much growth your site is receiving through new visits. New visits are the first-timers turning to your site and indicate the growth rate of your website. More number of new people coming back indicates that more and more people know about your site. They can either come through advertisements, word of mouth, or even through your images and the most advanced icons you created using the SVG editors or any other editing tools.

Bounce Rate Measurement

You must know your site’s bounce rate which means the number of people who leave your site without making any sort of further interaction. The tolerable limit of bounce rate is 40% but it’s better if it’s lesser. The bounce rate will come down even if someone downloads your paid or all free SVG icons or even reads a few more blogs from your site.

Know the Average Time Spent on-page

How much time someone remains on your page is known as the average time spent on the page. If you know your on-page spent time alongside the source of your traffic, you can know how much to spend on your marketing.

Calculate Your Conversion Rate

The number of users who convert to customers and the ones who leave tell you your website’s success rate. If you think they were potential customers, you can bring them back one way or the other.

Exit Pages

Confirm the meaning of your exit pages that determine those pages from where people are escaping or leaving off. Take care of your exit pages and fix them before more people leave your site.

Now that you know what you can check through the use of these traffic analytic metrics, you must also know more about the benefits you can have from the website traffic analysis. 

Key Benefits of Your Website Traffic Analysis   

Identifying success in lead generation: The website traffic analysis can tell you more about the leads you can generate from the kind of activity you are performing on the website. If you are getting leads, what kind of leads they are- are these people active customers who are loyal to you, or are they seasonal customers who rarely stay with you.

Expenses to sales ratio: If you know more about your expense to sales ratio, you can accurately determine the amount you need to spend on your website. Generating conversions requires one to have expenditure and the expense to sales ratio helps in achieving it regularly.

Aiming Market Development: Knowing your target audience and your loyal customers are essential. With the help of this tool, you can easily achieve more on this front.

Finally, let’s find out how any analytics tool can be used for measuring website traffic and also their image search traffic.

Using the page views metrics, sessions, and users’ metrics, you can measure the website traffic.

  • Each time a person comes to your website and views a page, that view gets counted as the page view.
  • A session is a time at which the user stays on your website. From the time one views your first page till the time they leave your site gets counted as a session.
  • Every unique audience coming to your site is known as the user. By finding out the total number of users, you can finally get hold of your website’s traffic. 

If you work around Google analytics, you will know more about your defined traffic sources.

  1. Organic search is one way to gather website traffic.
  2. Referral traffic is another source of website traffic
  3. Direct traffic is derived from web visitors who land on your site directly by typing your URL.
  4. Traffic that drips into your website from social media is known as social traffic.
  5. Traffic that comes from your generated emails is also known as email traffic.

With Google Analytics or any other website analysis tool, one can also calculate their image search traffic. You can gain traffic from the images and icons you have used on your page- free SVG icons, WEBP, or JPEG images. The best images & icons can be the ones you make using an SVG editor. Once the SVG icons are downloaded they can be posted in articles, blogs, websites, and a lot of other places. 

The paid and free SVG icons, images, and their making have eased the life of developers and graphic artists immensely. However, if the images have more depth and intricacies, they must be better retained in the JPEG and the WEBP formats.

If someone clicks on your image, further click on the link to your website, then that will be considered as image search traffic.

To know if the traffic comes from the image, you can try to go for an image search on your Google analytics.

  • Visit the Acquisition tab
  • Click on the All Traffic tab to expand it
  • Press on the Source/Medium option
  • Search for the Google images or organic tab to check out the traffic that is generated by them.

Wrap Up Lines

In this blog, we have shared pretty much the reasons as to why we would be using the analytical tools and how would we do that. What each of the results obtained from these analytical tools depicts can be known easily through this article. 

If you are thinking as to why analytical tools are needed, then you pretty much know by now that analytical tools can give you the right picture about your website traffic. It can tell you more about the website traffic’s origin points which can even be your well-carved JPEG, WEBP, or SVG images including the free SVG icons you use on your website.


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