Want a Refund? Cancel Google Ads Account in 3 Quick Steps

Running Google Ads can be a powerful way to drive traffic and grow your business. But sometimes, you may decide it's time to stop maybe the results aren’t what you expected, your budget changed, or you're switching strategies. Whatever the reason, if you're wondering how to cancel your Google Ads account and get a refund, you're in the right place.

 

In this guide, we will walk you through how to cancel your Google Ads account in just 3 quick steps plus explain how to request a refund (if eligible). Whether you're a beginner or a seasoned advertiser, these simple steps will help you take control of your ad spend.

 

✅ When Should You Cancel a Google Ads Account?

Before jumping into the cancellation steps, it’s important to ask yourself why you're canceling. Some common reasons include:

• You're not seeing a return on ad spend (ROAS)
• Your campaign was temporary (e.g. for a sale or event)
• Budget cuts or a shift in marketing strategy
• You’re switching to another ad platform

 

If you’re planning to take a short break, you can also pause campaigns instead of canceling your account entirely. But if you're done for good follow the steps below.

 

🔁 Can You Get a Refund from Google Ads?

Yes - but only under certain conditions. Google Ads may issue refunds for:

• Unused account balance: Funds remaining in your account after cancellation (added via manual payments).
• Overcharges or billing errors: Google will refund incorrect charges after verification.

 

 

⚠️ Note: Refunds are not guaranteed and usually don’t apply to used ad credits or auto-billing after ads run.

 

Now let’s get to the main part - how to cancel your Google Ads account in 3 quick steps.

 

🔧 Step-by-Step: How to Cancel Your Google Ads Account (2025)

 

✅ Step 1: Sign in to Google Ads

Go to ads.google.com and sign in using your Google account linked to the ad campaign.
Once logged in, you’ll be on your Google Ads Dashboard.

 

✅ Step 2: Navigate to “Account Settings”

• Click the Tools & Settings icon (the wrench) in the top menu.
• Under the “Setup” section, select Preferences.
• Scroll down to Account Status.

 

✅ Step 3: Cancel the Account

• Click “Cancel my account” at the bottom.
• Choose a reason for cancellation (optional).
• Confirm your action.

 

Once done, your Google Ads account will be closed. You won’t be charged anymore, and your ads will stop running immediately.

 

💸 How to Request a Refund from Google

If you have an unused balance in your account, here’s how to request a refund:

1. Go to Google Ads Help Center: support.google.com/google-ads
2. Search "Request a Refund" or visit the Contact Us page.
3. Fill in the form or chat with Google Ads support.
4. If eligible, Google processes refunds to your original payment method within 4–6 weeks.

 

💡 Tip: Keep your billing information handy - such as transaction ID and account number to speed up the process.

 

🧾 Things to Remember Before Cancelling

• Download campaign reports or performance data if needed later.
• Make sure your billing is settled or refund eligible.
• Once canceled, you can still reactivate the account later if needed.

 

🎯 Final Thoughts

Whether you're stopping ad campaigns for a break or permanently closing your account, canceling Google Ads is quick and easy. Just remember:

• Use the 3-step process to cancel your account
• Check for unused balances to request a refund
• Contact Google Support if you face any issues

 

Marketing strategies change, and it’s okay to pivot. The key is knowing how to manage your tools and your budget - wisely.

 

Need Help Managing Ads or Switching Strategies?

Feel free to explore our other Google Ads tutorials and digital marketing guides to stay ahead in 2025.

 

If you need help with your Google Ads strategy, don’t hesitate to reach out to our expert PPC team for personalized support!