How to Create High-Converting Facebook Lead Forms

Using Facebook Lead Forms is an easy and affordable way to get new customers for your business. But to get good results, your form needs to be well-designed it should reach the right people and make them want to fill it out and share their contact details.

In this article, we will walk you through how to create effective Lead Forms on Facebook, step by step. You will also learn what makes a good form that grabs attention and helps turn visitors into leads.

What Are Facebook Instant Forms?

Facebook Instant Forms are forms that open directly inside Facebook when someone clicks on your ad. The best part? Some information, like name and email, is already filled in from their profile so it’s super quick to complete.

This makes it easier for people to share their details, which means more leads for you at a lower cost compared to regular landing pages.


First, let’s look at what you need before you can create a Lead Form on Facebook Ads.

Facebook Lead Forms are part of Facebook Ads and are managed through your Facebook Business Page and Ads Manager. You can’t use this feature on your personal profile you will need to run a Lead Ad to publish your form.

1. A Facebook Business Page

Your Business Page is your brand’s official presence on Facebook. It helps you share updates, connect with your audience, and run ads including lead forms. If you don’t already have a Business Page, it’s easy to create one:

Log in to your Facebook profile and go to the Pages
Click on Create Page and add your business information.
Upload a profile picture, cover photo, and fill out all necessary details.
Hit Create Page and you're done!

2. A Privacy Policy URL

A privacy policy tells users how you’ll use their personal information. Facebook requires this to protect user data.

You can create one in minutes using a free online privacy policy generator. Just fill in some basic details about your business, and the tool will generate a policy with a hosted link you can use in your form.

3. Visual Elements for Your Ad

Good visuals grab attention and increase the chances people will click your ad and fill out your form. These include:

An image or video
A short message (ad copy)
A Call to Action (CTA) button (like "Sign Up" or "Get Quote")

Make sure to prepare these creative elements before you start your campaign they will help your ad stand out in users feeds.

How to Create an Instant Lead Form on Facebook Ads?

After setting up your lead generation campaign and adding your ad visuals (like images or videos), the next step is to create the Lead Form. This form is where people will enter their contact details and it's a key part of your Facebook Lead Ad.

Note: Need help creating a campaign lead generation campaign? Read the full guide.

Step 1: Open and Start Creating Your Instant Form
Go to your Ads Manager account. On the left side, click on "All Tools". Under the "Advertise" section, choose "Instant Forms".

A new screen will appear. On the right side, click the "Create" button.
You’ll now see two options:

Create New Form (to make a new one)
Use Existing Form (if you want to reuse an old one)

Choose the option that works best for you.

Step 2: Name Your Form

Give your form a simple and clear name so you can easily identify it later. Don’t worry this name is only for you and won’t be shown to the people filling out the form.

Step 3: Choose the Form Type

Customize your form based on the goal of your lead generation campaign. The options you choose may affect how many people submit the form and how much each lead costs.

You’ll have a few options to pick from:

More Volume: A simple and fast form that encourages more people to submit their info. Best if you want a high number of leads quickly.
Higher Intent: Adds an extra step where users review their details before submitting. This helps you get more accurate and serious leads.
Require OTP Verification: Ask leads to verify their phone number using a one-time pass-code (OTP). This adds an extra layer of confirmation.

You will also see two delivery options for how the form appears:

Optimized (Rich Creative): Meta will automatically adjust or remove form elements to show what people are most likely to respond to. This helps improve performance.
Manual (Flexible Delivery): You choose which form elements Meta can adjust for each person.

Pick the settings that best match your campaign goals and audience.

Step 4: Set Up the Form Introduction

This is the first thing people will see when they open your lead form. It helps make a good first impression and encourages them to continue.

Background Image (Optional): This image appears at the top and behind your form. You can either:

Use the image from your ad: Keeps your form and ad design consistent.
Upload a new image: Make sure it’s the recommended size: 1200 x 628 pixels.

Note: The image display may vary depending on the user’s device.

Greeting Message (Optional): Give users a reason to fill out the form by adding:

Headline: A short, catchy title (up to 60 characters). Example: "Welcome to durgtech.com"
Description: Provide more info using a short paragraph or a bullet list. This helps explain what users will get by submitting the form.

Step 5: Add Questions

Now it’s time to ask the right questions to collect valuable lead information. Keep your form short and focused ideally just 3 to 5 questions.

Question Types You Can Use:

Multiple Choice
Short Answer
Conditional Logic Questions: Show different questions based on how someone answers a previous one. This helps you filter leads and get only the most relevant responses for your business.

Contact Information (Auto-filled):

Ask for basic contact details, which Facebook can pre-fill for the user:
Full Name, Phone Number (Optional), Email (Optional)

Description (Optional):

Let people know how you will use or share the information they provide. This builds trust and improves form completion.

To ask for additional details, click on "Add Category" and choose the information you need based on your goals.

Step 6: Add Your Privacy Policy

Since you will be collecting customer information, Facebook requires you to include a link to your company’s privacy policy. This link will be shown along with Facebook’s default privacy disclaimer.

Privacy Policy Link: Add the full URL to your policy page.
Link Text (Optional): You can customize the link text (up to 70 characters) to make it more user-friendly.

You also have the option to add:

Custom Notices (Optional): Include extra messages such as marketing opt-ins or legal disclaimers if needed.

This helps build trust with users by showing them how their data will be used and protected.

Step 7: Review Screen

Before submitting, users get a chance to check their details on the review screen. This helps reduce mistakes and brings better quality leads.

If you don’t want to show the review screen and want faster submissions, choose the "More Volume" form type instead.

Step 8 : Set Up the Thank-You Message

Once someone submits your form, show them a thank-you message so they know it worked. Use this message to tell them what happens next and give them an easy way to take the next step.

Message for Leads:

Headline: Add a short message like: "Thanks, you're all set!" (up to 60 characters)
Description: Let them know what to do next. Example: "You can visit our website or exit the form now."

Additional Action Options:

You can also include a button with one of the following actions:

Go to Website – Add a link to direct users to your site.
View File – Share downloadable content like a PDF, image, or brochure.
Call Business – Let users call your business directly with one tap.

Optional: Start a Chat in Messenger

You can also start a conversation with your lead through Messenger or Instagram, as long as they agree to receive messages. This helps you connect instantly.

Use this step to leave a strong final impression and guide your new lead toward the next step in your sales process.

Step 9: Check Your Form

Before you publish your ad, test the form by filling it out yourself. This helps you make sure everything looks good and works properly.

Step 10: Create Your Form

After setting up and testing your form, click the Create button to finish. Make sure to check everything one last time because once the form is live, you won’t be able to edit it.

Step 11: Track Your Form’s Performance

Once your Instant Form is live, keep checking how it's performing using Facebook Business Suite or by clicking “Boost.” This helps you understand what’s working and what needs improvement.

Get Leads Delivered Automatically

To save time, connect your CRM system to Facebook. This way, your leads are sent directly to your CRM no need to download a CSV file every time you get a new lead.

Search for your CRM in the list provided.
Preview the connection steps to link your CRM with Facebook.

This makes it easier to follow up with potential customers and focus on building relationships.

Conclusion

Creating a Facebook Instant Form is a simple and powerful way to collect leads without needing a website. By following each step setting up your form, asking the right questions, adding a privacy policy, and tracking performance you can start capturing valuable customer details quickly.

Don’t forget to connect your CRM to save time and respond to leads faster. With the right setup and regular monitoring, Facebook Lead Ads can become a key part of growing your business.