The smartphone user base all over the world is more than 3.5 billion which continues to grow. Consequently, mobile app penetration in the smartphone user market has also increased by leaps and bounds. Each year, mobile apps download numbers in billions. Businesses of all sizes are using mobile apps for branding, customer engagement, marketing, and a whole lot of purposes to attain optimum growth.
However, mobile app technology is constantly changing with app developers exploring new niches in the mobile app market. Thus, it is imperative for businesses to be in sync with the latest developments in mobile app technology.
Here are some of the trends which will drive mobile app technology in the coming years.
Artificial intelligence-enabled mobile apps enhance user experience significantly. Some of the latest examples of mobile AI include Alexa, Cortana, Siri, and Google Assistant. AI is the next big thing in mobile app design development in Germany. New sophisticated AI software tools are being used by app developers to customize the user experience to the best possible extent. Chatbots, facial recognition, speech recognition, financial forecasting, text prediction and many more are fruits of AI. Many companies engaged in IT, finance, marketing, and customer service have integrated AI in their mobile apps and more sectors are looking to utilize AI.
Augmented Reality and Virtual Reality
Augmented Reality superimposes virtual objects on real objects while virtual reality creates an artificial environment that seems to be real. Both AR and VR are widely used in many gaming apps to blur the line between the real world and the virtual world for an enhanced gaming experience. But AR and VR are not limited to gaming and are integrated into apps for companies engaged in interior designing, tourism, and real estate. AR and VR are likely to expand to other sectors such as hospitality, healthcare, engineering, and education.
A host of wearable devices such as smart bands and watches, goggles, body sensors, and many other devices worn on clothes and even shoes have proliferated the market. This has opened up the market for apps that sync with such devices. The apps can not only control the wearables but also extract data from them and even analyze the received data. The increasing sale numbers of wearable devices is driving the development of more and more advanced mobile apps for wearables.
Beacon technology-enabled app automatically activates when the smartphone is near a shop, restaurant, hotel, or any other enterprise. The beacon app performs a host of tasks such as placing cashless orders from retail stores, booking rooms in hotels, providing information about the enterprise, and much more. Thus, this kind of app provides personalized services to the customers and helps in boosting revenues immensely.
Cloud storage allows the user to store data in a remote server and access it whenever required using an internet connection. This frees up a lot of space in the device. Cloud storage is being extended to mobile apps as well. The high-end apps take a lot of storage space in the mobile's internal storage which decreases the available space and also tends to slow the mobile phone.
The solution is a cloud storage app. Cloud-based apps take up storage space in the cloud, thereby providing the best user experience without reducing the storage space in the mobile’s memory or affecting its functions. AI and machine learning along with other advanced technological tools will be used more in cloud-based apps.
The foldable smartphone is the future. Such a smartphone flips into 2 or even more screens. Thus, apps that are highly responsive to the needs of foldable smartphones such as expanding to fit larger screens, opening tabs and menus on multiple screens, and many other possibilities offered by foldable smartphones are being developed.
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