Easy Guide: How to Promote YouTube Channel with Google Ads?

Want more people to see your YouTube channel? Use Google Ads to show your videos to the right audience, get more subscribers, and grow your channel faster with smart video promotions.

 

Using Google Ads to promote your YouTube channel is a smart way to get more views, attract new subscribers, and grow your audience. With the right setup and targeting, you can reach people who are likely to enjoy your content. This easy step-by-step guide will show you how to use Google Ads to boost your channel and get more engagement.

 

✅ Create Your Google Ads Account

• Sign In or Sign Up: Go to Google Ads and sign in with your Google account. If you don’t have one, you can create it quickly.

• Connect Your YouTube Channel: In your Google Ads account, click on Tools → Data Manager → YouTube / Linked Accounts. Then, link your YouTube channel. This helps you track how your ads are doing and unlock special features for promoting YouTube videos.

 

✅ Start a New Video Campaign

 

• Click “+ New Campaign”: In your Google Ads dashboard, click the big + New Campaign button to begin.

• Pick a Goal: Choose Awareness and consideration or Create a Campaign without guidance. These goals work best when you want more people to discover your YouTube channel. 

• Select Campaign Type: Choose Video as the campaign type this is perfect for promoting YouTube videos. 

• Select a campaign sub-type: Choose “YouTube Subscriptions and Engagements” – this option is made to help you get more subscribers and increase interactions on your channel. It uses video ads that encourage people to like, comment, and subscribe.

 

✅ Set Target Cost Per Action (CPA)

Target CPA means how much you're willing to pay for one action like a subscribe, click, or engagement.

 

For example, if you set a Target CPA of ₹5, Google Ads will try to get as many subscribers or actions as possible for ₹5 or less.

  

✅ Set Your Budget and Dates

• Choose Your Budget: Decide how much money you want to spend.
  You can set a daily budget (how much to spend per day) or a total budget (how much to spend for the whole campaign).

• Set Start and End Dates: Choose when your ad should start and stop
  This helps you control your spending and run ads during the best time for your audience.

 

✅ Choose Location and Language

• Location: Select the countries, states, or cities where you want your ad to show. For example, if your audience is in India and the USA, choose those locations.

• Language: Choose the language your audience speaks (like English, Hindi, etc.). This helps Google show your ad to people who understand your video.

 

✅ Choose Devices

Decide where you want your ads to appear:

• All Devices: Show ads on mobile phones, computers, tablets, and TVs (recommended for most campaigns). 

• Or, you can choose specific devices if you only want your ads to show on mobiles or desktops.

This helps you reach your audience on the devices they use most.

 

✅ Set Your Ad Schedule

Decide what days and times you want your ads to run.

• You can choose to run your ads all day (24/7), or 

• Pick specific days (like Mon–Fri) and times (like 6 PM to 10 PM) when your audience is most active.

This helps you show your ads when people are most likely to watch and engage.

 

✅ Set Your Ad Schedule

Decide what days and times you want your ads to run.

• You can choose to run your ads all day (24/7), or 

• Pick specific days (like Mon–Fri) and times (like 6 PM to 10 PM) when your audience is most active.

This helps you show your ads when people are most likely to watch and engage.

 

✅ Campaign URL Options (Optional)

This is for advanced tracking.

• You can add special codes (called tracking parameters) to your video link. 

• These help you see where your viewers are coming from, like Google Ads, a website, or a campaign.

If you're just starting out, you can skip this step. But if you're using tools like Google Analytics, adding URL options can give you more detailed insights.

  

✅ Channels (Placements)

You can choose specific YouTube channels where you want your ad to appear.

 

Google Ads lets you choose specific YouTube channels, videos, or websites to show your video ad. This helps you reach a more targeted audience and make sure your video is seen on places that match your content.

 

For example: If your video is about tech, you can show your ad on popular tech YouTube channels that your audience watches.

 

This helps your ad reach people who already like similar content making it more likely they will watch and subscribe.

 

✅ Audience

Your audience is the group of people you want to reach with your ad.

In Google Ads, you can define your audience by:

• Who they are – age, gender, location, income, etc.
• What they’re interested in – like gaming, tech, fashion, fitness, education, etc.
• What they’re actively searching for or watching – this helps you reach people already looking for content like yours.

 

Choosing the right audience means your ad is shown to people who are more likely to watch your video, subscribe, and engage with your channel.

 

✅ Optimized Targeting

Optimized Targeting helps Google show your ad to people who are most likely to watch, engage, or subscribe even if they’re not part of the audience you selected.

 

It uses Google’s smart technology to find new potential viewers based on your ad content and past performance.

 

✅ Why use it?
It helps you reach more people who are similar to your target audience and can improve your results.

 

🔧 Tip: You can turn it on or off, depending on whether you want to keep full control or let Google help you expand your reach.

 

✅ Upload Your Video Ad

• Make a Catchy Video: Create a short, interesting video that shows what your channel is about. Don’t forget to add a clear Call-to-Action (CTA) like “Subscribe Now” or “Watch Now” to encourage people to take action.

• Upload to YouTube: Before you run the ad, make sure the video is uploaded to your YouTube channel.

• Choose the Video in Google Ads: While setting up your campaign, select the video you want to promote. Pick a good thumbnail image that will grab attention and get people to click.

 

✅ Use Ad Extensions (Optional)

• Add a Call Button: If you’re promoting a business, you can add a call extension so viewers can tap and call you directly from the ad.

• Add Extra Links (Site-links): You can also add site-link extensions these are extra clickable links in your ad that take people to other videos or playlists on your channel. It’s a great way to keep viewers engaged with more of your content.

 

✅ Review and Start Your Campaign

• Double-Check Everything: Look over your settings like target audience, budget, video, and ad type to make sure everything is correct and matches your goals.

• Launch Your Ad: When everything looks good, click “Publish” to start running your YouTube promotion campaign. Your ad will now start showing to your selected audience!

 

✅ Monitor and Improve Your Campaign

• Track Your Results: Keep an eye on how your ad is doing check views, clicks, cost, and new subscribers.

• Make Improvements: If something isn’t working well, try changing your audience, ad copy, video, or budget to get better results.

• Test What Works Best: Try different versions of your ad to see which one gets more engagement. This is called A/B testing.

👉 The more you monitor and adjust, the better your ad performance will be over time!

 

Conclusion

Promoting your YouTube channel with Google Ads is a smart way to reach more people, get more views, and grow your subscriber base. By following these simple steps setting up your account, choosing the right ad type, targeting the right audience, setting your budget, and tracking performance you can create an effective ad campaign that boosts your channel’s growth.

 

Remember to keep your video engaging, use a strong call-to-action, and regularly monitor your results. With the right strategy and a bit of testing, Google Ads can help take your YouTube channel to the next level!