Challenges in Smartphone Market: Important Aspects to Know


India is the world’s second-largest smartphone market to grow your business. If any of the smartphone players have enough calibers, it is also welcome with open arms. The last few years have been extremely positive for quite a mobile phone company in India.

The rise and domination of the company like Xiaomi, Oppo and more has been a success story to review.

However, the market also has challenges that are hard to crack to beat Chinese players. Read on this post to know about the challenges in the smartphone market in India!

Affordable Pricing 

One of the key challenges for smartphone players in the Indian market has been to manage to provide mobile phones at affordable prices. Many brands have not been able to do that and making devices available at a lower price is so hard for them. Whoever is not able to do that struggles to be in the rat race in the Indian market. These days, Chinese brands are launching super affordable phones that are taking the price centric Indian users by surprise. Thus, it is the affordable prices of the mobile phone that have become a challenge for brands.

Features Loaded Devices 

Another relevant challenge being faced by mobile phone brands in India have been the features being provided. Now, it is possible to buy a triple rear camera, along with a faster processor and a large battery and Quad camera and much more under budget. If you have Rs.10,000, then you can now buy smartphones in India with breathtaking features – a phenomenon not even seen in premium phones a few years before. Some smartphone brands are unable to match top players on the ladder to bring all trendy features in budget phones and lose the game. Smartphone companies like Micromax, Lava, and others are the biggest examples.

Aggressive Launching 

In order to win a substantial share of the mobile phone market in India, the strategy of leaders has been to hold attention by launching spectacular phones at lower prices. They are on an aggressive launching spree, and it is what has become a hard nut to crack by others to be relevant. By the time a company is ready to launch a counter-attack by coming with a smartphone; other players take a huge leap by coming with a new phone.

Best of the Smartphones Ruling the Roost in India 

All these discussed factors are challenges that are unable to find answers for in the Indian mobile phone market. If you want to know about the best of the available mobile phones in India, then here are some models that you may consider buying:

Redmi Note 7 Pro 

  • 4 GB RAM + 64 GB ROM, expandable up to 256 GB
  • 6.3 inch FHD+ DotNotch display 
  • 48MP + 5MP dual rear camera  
  • 13MP front camera 
  • Qualcomm Snapdragon 675 AIE processor
  • Splash Proof – protected by P2i 
  • Quick Charge 4.0 support 
  • 4000mAh battery 
The price of this Redmi phone in India is around Rs.14,000.

Vivo Z1 Pro

  • 4 GB RAM + 64 GB ROM, expandable up to 256 GB
  • 6.53 inch FHD+ FullView display 
  • 16MP + 8MP + 2MP triple rear camera  
  • 32MP front camera 
  • Qualcomm Snapdragon 712 AIE processor 
  • Face Unlock 
  • Triple card slot 
  • Fast charging 
  • 5000mAh battery 
You can buy this Vivo smartphone in India at around Rs.15,000.

Realme C2 

  • 2 GB RAM + 32 GB ROM, expandable up to 256 GB
  • 6.1 inch HD+ DewDrop display 
  • 13MP + 2MP dual rear camera 
  • 5MP selfie shooter 
  • MediaTek P22 processor 
  • Face unlock 
  • 4000mAh battery 
Realme C2 is currently the best budget phone in India at around Rs.6,000.

Realme 5 Pro

  • 4 GB RAM + 64 GB ROM, expandable up to 256 GB
  • 6.3 inch FHD+ DewDrop display 
  • 48MP + 8MP + 2MP + 2MP Quad rear camera 
  •  16MP selfie camera 
  • Qualcomm Snapdragon SDM712 processor 
  • VooC Flash Charge 3.0 
  • Triple Card Slot 
  • 4035mAh battery 
Buying this Realme mobile phone in India is around Rs.14,000.

Oppo A5 2020

  • 4 GB RAM + 64 GB ROM, expandable up to 256 GB
  • 6.5 inch HD+ WaterDrop display 
  • 12MP + 8MP + 2MP + 2MP Quad rear camera 
  • 8MP AI-powered selfie camera 
  • Qualcomm Snapdragon 665 processor 
  • Reverse charging technology 
  • Facial unlock 
  • Fingerprint sensor 
  • Dolby Atmos 
  • 5000mAh battery 
You can bring home this mobile phone in India at around Rs.14,000.

India is now one of the best smartphone markets that have become a gold mine for smartphone players who are able to utilize its potential. If you want to buy any of the mobile phones in India, then you don’t need to strain your wallets anymore.

It is now possible to divide the cost over a suitable tenor and pay only fixed EMIs. This facility is now available in India on the Bajaj Finserv EMI Network. Bajaj Finserv even presents pre-approved deals on EMI finance and other products. It is to simplify your loan procedures and make it less time-consuming.

Post a Comment

* Please Don't Spam Here. All the Comments are Reviewed by Admin.